Time for a New Channel Partnership?

New Year – Time for a New Channel Partnership?

How is it February already?? It’s been a very busy month getting back into the swing of things after the Holidays, catching up on a million emails and messages, and hundreds of cups of coffee (In my case) to keep going. ?

A lot of businesses have entered the new year with new increased Targets and KPIs to reach, and with the current economic climate, tightened budgets and workforce cuts, it seems many vendors will have a challenging time ahead.

This is why it’s the perfect time to be considering implementing a new channel partnership to support you and your team. Today’s business climate is highly competitive, and organisations often struggle to meet sales targets on their own. Investing in the partner ecosystem is not only cost-effective, time-saving and efficient, but vital to the success of the growth of your organisation.

In fact, "On average, high-performing ecosystems drive 1.5 times the cost reduction, contribute 1.5 times more to annual revenue, and achieve 2.1 times the incremental revenue growth of low performing ecosystems." EY.

So rather than giving you a long-winded breakdown about how & why we are the perfect channel partner to help you succeed, I’m going to share with you evidence. Evidence of how TPL Digital’s Simple 3-Step Strategy can actively help you generate new revenue streams to meet those looming targets in the new year ahead.

TPL Digital’s Simple 3-Step Strategy has generated SAP ￡6 million in pipeline revenue in 6 months directly through our Partner Recruitment Campaign. SAP were looking for a trusted agency which could recruit partners for their North American ISV team to drive and nurture technology partnership discussions with ISVs headquartered in the region. And we delivered.

??The Strategy.

1. Target Account Profiling

After a brainstorming workshop, TPL Digital built a comprehensive list of all ideal vendors in NA containing target decision-makers from each company. A bespoke dataset specifically for SAP harvesting the best ISVs in the marketplace.

2. Social Profiles - Creation & Management

To execute the messaging, TPL Digital had to build bespoke social media profiles to engage target accounts and position a technology partnership with the client. We created, managed and grew client social profiles, extending the reach of brand awareness, leaving the client with a legacy.

3. Digital Outbound Lead Generation

We engaged and converted target accounts through innovative digital outbound marketing methods. We looked to discover essential products and areas of innovation that aligned with the clients and had the potential to open robust positive dialogue. Personalisation of each message became a key focus and would be a key driver to success.

??The Results.

TPL generated over 90 highly qualified leads, ￡6 million in Pipeline and greatly increased awareness of the SAP brand and the SAP ISV Partner Program in North America.

Another successful campaign that proved the worth of our bespoke methods and industry experience, and showed why we have had long-term partnerships with the likes of SAP and other leading vendors. (Check out our Case Studies)

We provide transparency & regular communication throughout our campaigns to ensure our partners are kept in the loop with how the campaigns are performing. The team at TPL Digital prides itself on executing successful projects for all of our clients. Tailored to each and every clients needs.

Now our clients can sit back and feel a weight lifted as their network expands & leads ping into their inbox without raising a finger, thanks to our Channel Partnership.

It’s a great time to discover opportunities & implement new partnerships, and TPL Digital’s channel partner services could be a great fit for your company. For over a decade, we have been supporting leading technology vendors to grow their partner economy & drive channel partner revenues through leading channel marketing programs.

We'd love to partner with you to take your partner sales campaigns to the next level going into 2023! Get in touch today! ??

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