Is It Time to Move Away From Facebook?
Is It Time to Move Away From Facebook?
With news of Facebook showing less business posts in the news feed, it begs the question is it really worth still using this social media platform when you are only reaching 2-4% organically?
At TOA Digital Marketing Agency, our clients like all, have high expectations of the results they get from the social and digital marketing campaigns we run for them. So when they saw the weekly analytics of Facebook reducing, they are within their rights to question exactly what we intend to do about it.
Well we are one step ahead of the panic out there. Firstly we seriously don’t recommend boycotting Facebook. It has 1.15 billion users with 1.40 billion users logging on every single day. However, don’t over look the power of using other social media platforms to complement Facebook.
Content is King
It is repeated again and again in the media but is it really that important?
The answer - Yes it is.
We are lucky to have a team of content creators within the company to ensure we have an abundance of blogs and SEO targeted content for the businesses we are managing.
But if you do not have a business managing your content, how do you as a business owner get the best results from Facebook advertising? Below we decided to add a few tips to help you along the way:
Live Feed
Facebook live feed really took off end of 2016 and continues to dominate social media channels. Facebook will favour your good quality live feeds over other content so it is worth looking into what you can do depending on your business.
Try different types of posts
We can all add a post with an image and link but have you tried the other options like adding a video, carousel, event, gif, tag influencers, poll, or even add a link to get direct messages. There are many different options so try them all out and see which ones get the best results for your business.
Knowledge is still king
No matter what you do, make sure you are educating your clients and potential clients. Blogs and posts giving added value to your clients and not just selling at them will give you industry credibility. Even if they don’t want or need your product or service today, if you are a credible influencer, they will remember you when they need that product or service.
Testimonials
We are not talking about getting all your good buddies and family to add fake testimonials. We are talking about credible recommendations from past and present clients. They are worth their weight in gold and as much as digital marketing is my industry, word of mouth still remains the most powerful form of advertising.
Paid Facebook Advertising
Is it a waste of money? For us we don’t believe so. At the very least you need to have a basic promotions running to build new targeted followers. If they have liked your page and you have targeted specific people who could be potentially interested in your product or service then they are worth while getting. For as little as €30 a month (plus VAT) you can gain new, interested followers every single day. Other paid promotions on Facebook requires a little preparation, and as their paid advertising platforms are so in-depth now, take full advantage of what is available including the re-marketing options and don’t forget to add your pixels for more insights into the results.
Facebook stats from https://zephoria.com/top-15-valuable-facebook-statistics