Time is Money and Speed is Profit
Einstein once observed that ‘Nobody knows as much as everybody.’ In this age of ecosystems, and of the partnerships required to drive those ecosystems, it has never been more apparent that a commitment to knowledge-sharing within the enterprise can mean the difference between a secure competitive position and organization oblivion. At CTM, one of our favorite mantras is that ‘Time is money, but speed is profit.’ The faster an organization moves, the more rapidly it is able to respond to a competitive threat, opportunity, or directional shift in the market, the more efficiently and effectively it can maintain its position above the white noise of competitive messaging. And, while technology is the great enabler in this scenario, it is the human factors that determine the magnitude of the impact or the severity and the hurdles to be overcome. Time and again, experiences has taught us that it often comes down to a few great leaders, a few people who can nimbly bridge the issues in order to convert a well-intentioned project into an operational success.
This is exactly why AMP was created! This is a need for a program that looks at how business people can use the power of digital technology to create (and defend) opportunities and technologies can modulate their thinking to create synergistic business value. At a time when there are many business programs and technology programs, there nothing that sits between the two that has been developed for today's busy professional. The AMP program was designed to drive home the importance of functional ecosystems, ecosystems that exist both within and outside of a company. By harnessing the intellectual, cross-functional power of professionals in the collective technology, media and telecommunications industries, as well as in the vertical industries that those three serve, we have created a learning opportunity that is unique—and never more relevant. Initially a program that targeted the telecom industry (the first truly digital industry), today it attracts professionals from telecom, media, IT, aerospace, city and state government, regulatory agencies, and a plethora of others that have transformed themselves or are in the process of transforming themselves for the digital age. It truly is a cross-functional experience—and one that brings value to all attendees.
We look forward to seeing you at the next AMP program which is scheduled for May 6-10, 2019 in Los Angeles. You or a deserving colleague can register via the CTM web site or via this Eventbrite link).