Is it Time to Let Go of your last PR Campaign?

Are you the type of entrepreneur who constantly uses the same marketing and communication efforts every year??

Truth be told, that isn’t the way to go. Outgrowing your last PR campaign is all part of growing and scaling a business.??

Many have implemented the same campaigns month after month, so don’t feel bad!?

The key is to recognize when this is happening so you can do something about it and adjust the strategy and overall initiatives you want to implement moving forward.??

COMMON SIGNS IT’S TIME TO LET GO OF YOUR EXISTING PR CAMPAIGN:?

• You aren’t gaining the proper engagement online.??
• You are lacking creativity and inspiration to implement and drive for results for your brand.?
• You keep doing the same thing without getting the right results.??
• Your target market is not relating well with your brand.??
• There is a lack of brand awareness even months after implementing your campaign.??

You might then be asking yourself; how do you get out of this slump???

Being in your comfort zone is not a bad thing, but if your business’s growth is on the line, it’s time to do something about it.??

Moving forward, I want you to remember:?

• It’s your responsibility as an entrepreneur and business owner to put your foot down when you know you have to end a campaign that has not been effective the past few months.??
• You can always seek help from experts in the field. If your team does not have the right background, skills, or expertise in communications, branding, or marketing, look to find a good consultancy team that can help you reach your brand goals.??
• Feeling guilty or resentful because you are unsure of how to move forward is normal. You are building your own business, something you love and treasure, so it’s normal you want the best for it.??

It is essential to navigate and communicate the right messages and implement the right campaigns to be able to create an impact on the lives of your targeted audiences.??

Are you ready to level up and strengthen your PR campaign???

We’re here to help you! Don’t feel afraid to send us a message.

Let’s explore working together.??

P.S.: Don’t forget to tune in to our Brand Start podcast to learn more.

P.P.S.: Visit www.thevineyardbc.com and download our free e-book on branding!??