Is It Time to Let Go? Or Should We Keep Swiping?

As the calendar flips to 2025, a fresh start beckons, but many of us are still stuck in the same routine—endlessly swiping left, right, or zoning out in front of dating apps that feel more like a chore than a thrill. It’s the age-old question in the digital dating world: should we still be swiping? Or is it finally time to log off and let love find us organically?

As a professional matchmaker, I’ve been on the frontlines of modern romance, watching dating apps evolve from hopeful beginnings into a mixed bag of success stories, ghostings, and swipe fatigue. Here’s what I’ve seen so far in 2025—and what it means for your love life.

The Case for Dating Apps: They Still Work—Sort Of

Dating apps continue to dominate the scene, with 80% of single millennials and Gen Z users relying on them to meet new people, according to a 2024 Pew Research study. And let’s not pretend they haven’t delivered! Dating apps were responsible for 1 in 3 marriages in the past decade. They’ve undeniably broadened access to potential partners, making it easier than ever to connect with people outside of your immediate circle.

But here’s the catch: many users are burnt out. Studies also reveal that 55% of people say swiping feels more like a job interview than a romantic adventure. Endless texting without meaningful follow-ups, “Hey” as the go-to opener (please, let’s retire that in 2025), and “talking stages” that fizzle out faster than the newest TikTok trend… is this really how love is supposed to work?

Why Are We Still Swiping?

Two reasons:

1. Fear of Missing Out Dating apps give us the illusion that the next swipe might be “the one.” Algorithms promise compatibility, but they can also turn us into commitment phobes, always holding out for someone who ticks all the boxes—or at least has better photos.
2. Convenience There’s no denying that dating apps make meeting people quick and easy—especially for those with busy schedules. But convenience often comes at the cost of meaningful connections.

Should You Log Off? Here’s What You Should Consider

If you’re feeling disillusioned with dating apps, it might be time to take a step back. Here’s how to evaluate whether they’re still serving you:

• Are You Swiping Out of Habit? If you’re just swiping because you’re bored or it’s become part of your routine, it’s worth reassessing your approach.
• Are You Setting Clear Intentions? Apps can be helpful if you’re upfront about what you’re looking for—casual fun, serious relationships, or something in between. Without clarity, you’re likely to attract matches that don’t align with your goals.
• How’s Your Energy? If you’re feeling drained, ghosted, or let down more often than uplifted, it’s okay to take a break.

The Call to Action: Swipe Smarter, Not Harder

Dating apps aren’t inherently bad—they’re just tools. But to make them work for you in 2025, it’s time to change the game. Here’s how:

• Limit Your Swiping Time: Set aside specific times to swipe so it doesn’t feel like a mindless scroll.
• Lead with Intentionality: Skip the “Hey” opener. Mention something specific from their profile or ask an engaging question.
• Get Off the App Faster: If there’s a vibe, suggest a call or an in-person meetup to build momentum.

The Verdict? It’s not necessarily time to ditch dating apps completely, but it is time to swipe smarter and supplement your search for love with real-world interactions. Go to that networking event, join a class, or ask a friend to set you up. The best love stories don’t always start with an algorithm—they start when you’re present and open to connection.

So, in 2025, let’s swipe with purpose—or not at all. You’ve got this.