We’re a refreshing, modern and positive internet marketing service. The world's first anti-agency.
But, anything including the word ‘anti’ can sound negative, right? Well, that’s not what it is about. Firstly it DOESN’T mean we are anti-agencies! Quite the opposite.
We’re used to collaborating with more tactically focused agencies, helping them with their marketing efforts. Creating and executing strategies for their clients – progressing to extended lead generation. We’ve even trained people in other agencies too!
Where the only negativity comes in – We’re anti-policies and some of the shocking practices we’ve come across:
4. Minimal commercial awareness
5. One-Size-Fits-All packages
6. Not seeing the bigger picture
..we’re sure that not only can you add more, but we’ve heard this from business owners everywhere – from Series B Startups to significant corporations.
What are the benefits to you?
Firstly, it demonstrates your ability to support the marketing team. Secondly, it shows you want to develop team members by providing them with coaches and mentors who are experts in all aspects of online marketing. Finally, it could reduce your staffing/recruiting costs.
- OVERCHARGING: Overcharging can be a major problem in the digital marketing industry, as many agencies may charge exorbitant fees without delivering the expected results. This especially applies to SEO services. At our digital marketing company, we believe in providing transparent pricing and fair value to our clients. We’ll work closely with you to understand your needs and goals, and provide customised solutions that fit your budgets and deliver measurable results.
- LACK OF TRANSPARENCY: Transparency is key to building trust and credibility with clients. Unfortunately, some digital marketing agencies may not be forthcoming with information about their strategies, tactics, or results. At our boutique consultancy, we believe in full transparency and open communication with our clients. We’ll provide you with regular updates on our progress and share insights and data to help you make informed decisions.
- INFLEXIBLE CONTRACTS: Inflexible contracts can be a source of frustration for clients, as they may feel trapped in a long-term commitment that doesn’t meet their changing needs. At letsrocc, we believe in flexibility and adaptability. We work with you to create customised service level agreements that fit your specific requirements and can be adjusted as needed. We want you to feel confident and in control of your digital marketing strategies.
- MINIMAL COMMERCIAL AWARENESS: Digital marketing is not just about tactics and technology; it’s also about understanding the business landscape and your KPIs. Digital marketing agencies tend to have minimal commercial awareness, leading to ineffective strategies that don’t deliver results. At our consultancy, we prioritise commercial awareness and market intelligence. We conduct in-depth research on your industry, competition, and target audience to create strategies that are tailored to your specific needs and goals.
- ONE-SIZE-FITS-ALL PACKAGES: One-size-fits-all packages can be tempting for digital marketing agencies looking to streamline their SEO services, content creation products or services, or social media packages. But they rarely deliver the customised solutions you’ll need for your website or app to succeed. At our consultancy, we believe in personalised service and customised solutions. We work closely with you to understand your unique needs and goals, and we’ll create tailored packages that address your specific challenges and deliver measurable results.
- NOT SEEING THE BIGGER PICTURE: Digital marketing is not just about short-term tactics or immediate results; it’s about creating sustainable growth and long-term success. Some digital marketing agencies may not see the bigger picture, leading to marketing channel strategies that are not aligned with their client’s long-term goals. At our consultancy, we prioritise strategic thinking and big-picture vision. We work with you to create strategies that are aligned with your long-term vision and that can drive sustained growth and success.
- FOLLOWING NOT LEADING: Digital marketing is a dynamic and ever-evolving field, and it’s important to stay ahead of the curve and lead the way in innovation and best practices. Unfortunately, a lot of digital marketing agencies may be content to follow trends rather than set them. Here, our marketing team believe in being thought leaders and innovators in our field. We’re constantly researching and experimenting with new strategies and technologies to deliver cutting-edge solutions that can help you stay ahead of the competition.
