The Time Has Come
Marissa Fontana ??
Teaching change-makers how to master the most underutilized strategic tool in business to build their legacy | Get started with the newsletter
A New Age of Business
Can you feel it? The world is changing. Business is changing. Business models that prioritize financial return at the cost of the environment, social equity, and our humanity aren’t going to work anymore. We are in a monumental shift, stepping into a whole new age of business where ethics, sustainability and community will be at the heart of everything. Alignment is no longer optional. People are waking up, becoming more conscious of their impact and have a growing desire to build and support businesses that are in alignment with who they are and the world they want to live in.
While this shift is making those who are benefiting from traditional, outdated corporate models feel quite uneasy, it’s excellent news for the new generation of emerging business leaders - the spiritual entrepreneurs. The ones whose core values are already rooted in balance, unity, compassion, and care and have just been waiting for the rest of the world to catch up. It’s the spiritual entrepreneurs who are going to set the example of how we can be successful without compromising what we believe in. We’ll serve as undeniable proof that business can be a force for good, marrying profitability with purpose and setting new standards for what success looks like. We are here to keep the faith, hold the vision, and shepherd the world forward. This is the moment we’ve been waiting for. We’re in it now, and it’s our time to shine.
Grounding the Vision
As inspiring as that sounds, there's work to be done. After a year of building my own business I’ve noticed that for many spiritual entrepreneurs, bridging the gap between our soul’s purpose and tangible, profitable business operations can be a challenge. You're here to help people unblock their energy, awaken to who they really are, transform their mind or repair their fragmented soul - not to spend your time and energy worrying about strategic copywriting for your sales page or developing the perfect lead magnet and marketing funnels. So many remain stuck in limbo - torn between upholding their spiritual integrity and navigating the complex, materialistic demands of the business world. But business is material, so how can we make sure that it stays afloat - or dare I say thrives - without abandoning the sanctity of our soul’s mission?
As Mercury joins the Sun, Venus, Jupiter, and Uranus in Taurus, we’re reminded of a vital lesson: grounding our lofty ideals into the material world is required for us to make the impact that we’re here to make. Taurus is steadfast, practical and appreciates the finer things in life, inviting us to do the same as we pour our energy into our dreams. Because building a successful, thriving business aligned with who our soul came here to be is how we can create real, lasting change.
All entrepreneurs need to learn how to master the balancing act, but when you add spirituality into the mix the dance becomes a bit more delicate. When we decide to share our gifts with the world in the form of a business, it becomes about more than maintaining our own spiritual integrity - now we need to also build the structures that will translate our vision into products and services that provide real-world value and financial return. This is where many spiritual entrepreneurs struggle—they have the vision and the passion, but have yet to find the bridge that connects them with strategies that feel good and aligned with who we want to be.
While I promote a tailored, personalized approach to business based on your energy, personality and natural gifts, there are a few things to think about that will help you get started building a structure for your business to ground into.
#1: You Need a Mission Statement
I know you feel your mission, but have you articulated it in a way to get others onboard? We’re often so quick to jump into finding clients and doing the work that we skip over this bit entirely. But think of your mission statement as your siren song, calling in all the people who are meant to be in your world. If you’re not sure where to start - you can look at the Sun, Moon and Rising signs in your natal chart. You can use your personal chart or if you have a business chart, blend those insights into your statement as well. For example:?
I am a Cancer Sun / Pisces Moon / Cancer Rising
My business is a Taurus Sun / Taurus Moon / Capricorn Rising
My business’s mission statement is: To support (Cancer) spiritual entrepreneurs in stepping into their potential (Pisces) by integrating astrology with innovative business strategies to uncover a path to success (Capricorn) that feels authentic, sustainable, and deeply fulfilling (Taurus)
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A clear, concise mission statement is especially helpful if you have difficulty niching. By grounding into who you are and how you help, your message will do wonders in drawing your soul clients to you.
#2: Technology is Here to Help
Ethical business practices and the use of innovative technology are not mutually exclusive. Pluto has entered Aquarius, Aquarius rules innovation and technology, meaning there's going to be a lot of transformation happening in this industry over the next 20 years. Technology is not here to threaten us, it’s here to empower us, so befriend it now will set you up for success.
#3: You Were Never Meant to Do This Alone
The entrepreneurial path can be lonely. The spiritual path can be lonely. Put them together, and the journey can be incredibly isolating. But as we move into a future where more and more of us are aligning our life’s work with our soul’s purpose, we’re also recognizing how much easier (and more fun) the path can be when we join forces.??
I get it - bringing a soul-aligned business into the world is like giving birth and we’re hesitant to let someone else’s advice or strategies touch something that is so sacred and close to our hearts. But just because it’s your baby doesn’t mean you have to be the only one to play a part in bringing it to the world. It takes a village, right?
So if you’re feeling stuck looking for “clients”, start by finding your village. Connect with people who you want to be friends with and learn to recognize your soul-family - the ones who give you the feeling of having shared a lifetime or two. Find a community or a coach or a mentor that supports you in your mission so that you in turn can support all those you’re here to serve. Being independent doesn’t mean being alone.?Our collective mission is big, and joining forces is vital.
It’s Time to Be the Change
You chose to be here, on this Earth, at this time, for a monumental purpose. You are not just here to witness. You are here to be part of the transformation that is happening beneath us, within us, and around us. Now is the time to get serious not just about our purpose, but about your business so that you can play an active role in creating the future we all deserve to live in.
It’s time to reimagine what’s possible. To recognize that a spiritual entrepreneur, your role extends beyond business ownership. You are here to be a pioneer of change with the opportunity to demonstrate the impact of integrating ethical practices and holistic approaches into your business model. To be at the leading edge of shifting from competitive strategies to collaborative, purpose-driven initiatives that empower and uplift everyone involved.
This collective reevaluation of what it means to do business is guiding us towards a reality where success is measured not just by financial gain but by the positive impact on the community and the environment. We are being called to integrate more fairness, more transparency, more social responsibility - more humanity to catalyze a broader societal shift into a better world.
The time for dreaming has passed. It’s time to start doing.
The universe will always meet you halfway, you just have to take the first step.
?? Community Manager for Heart-Centered Organizations ?? Shining a Light on the HUMANITY of the Collective ?? Bachatero ??
6 个月The curating of SM has been an ongoing process for me, but one I’m so glad I continually commit to. My energy changes, and so does the energy of the people I interact with. I used to believe that I had to be available to everyone all the time and not responding immediately was a sign of weakness. But now I honor the journey of life so much more and understand that relationships will come and go (and maybe come back later on in some cases ??).
Igniting career transformation & money mastery in purpose-driven individuals, visionary leaders, and change-makers who are committed to having a meaningful impact ???Podcast Host of The Soulful Shift
6 个月It really is TIME. I feel that so strongly. Sounds fabulous!
Fully Credentialed Business, Professional and Team Coach, Leadership & C Suite Dynamics Coach, Business Mediator, Conflict Resolution Specialist, Leadership, Soft Skills, Resilience Trainer, Motivational Speaker.
6 个月Such a beautiful read Marissa Fontana ?????? excited to be in this space with you ????..
Helping high profile leaders, visionaries & retired sports people find their 'what's next' | Medicine Woman | Conscious Vision Mentor | Tackle your Stress Octopus | ??
6 个月Here for it all Marissa Fontana ??????