THE TIME HAS COME.

 Everyone talks about it. Daily. But, what is being done? 

About 12 years ago, we arrived in Boston to visit our family. It was about 7:30 at night when we walked into my mother-in-laws kitchen. She was waiting at the door for us holding a small bottle of cranberry juice. It wasn't open. 

We hadn't seen her in a while because we lived in Atlanta but we had heard that she had lost some weight. I was shocked to see a once sturdy women who was now small and weak. So weak that when I asked what she had eaten that day she said, nothing. She said,"I really wanted some cranberry juice but I couldn't get the lid off." And that had defeated her interest in eating anything- at all. 

On that same spot I realized that something had to be done. Over the days we shared, I witnessed, as a loving gesture in allowing her her independence and dignity, her struggles to slowly cut open the cellophane on the top of a TV dinner, her slow methodical moves to complete tasks that were simple and important to her self-worth. And as much as I tried to allow her that space, I hurt with the idea that she so longed for maintaining her independence and it was painful to see her struggle to do so. 

So, I decided we needed to test products- every day products and certify those that are easy to use so that we can continue to support our loved ones who want to live independently -LIFE LONG. We have tested the theory and about 157 products. 96 have been certified. But we have learned that the companies are still resistant to applying the Senior Select Seal. One very large company-geared toward millennials (OXO Good grips) told us that they don't want their product to LOOK LIKE IT"S FOR OLD PEOPLE. So, thanks to them we created the tag line- The WISE CHOICE FOR ANY AGE. And it now CAN assist ANYONE at any age who struggles with a disability whether vision, hearing, taste, touch, smell; mobility & dexterity and mental acuity. 

Today we are looking for strategic investors to help us move this vision to have a greater place and FULLY impact packaging and product development. We have sources to intellectual property on products that are needed and we have an opportunity to develop products and importantly influence the development of products that allow people to live and "look" normal instead of making people look "old" and infirmed. 

If we can help people navigate toward a better today we will ALL have a better tomorrow.

Age Well.