Is it time to grow your clarity and confidence?

In purpose-driven marketing, people and organizations often struggle with one big thing: confidence. The biggest reason for lack of confidence is lack of clarity. They just aren't sure how to talk about what they do, how they do it, what impact they're having, or even if real change is possible.

This fall, I’m offering a solution: “MKTG FOR GOOD: The Masterclass" running this fall. The course offers new ways to grow your mission, amplify your impact, and take your career to the next level. This content has helped organizations grow by as much as 2-8 times.

Here are the big topics we’ll cover:

• How to discover the real value of your work – what makes it unique, worth supporting, and impactful? This is not just about what you do or why you do it, but also how you do it and the tangible impact you have.
• New strategies for marketing your purpose-driven brand in a way that brings it to life through daily interactions that help build and reflective an engaged workforce.
• The information wars are real, and the question is, are you winning? The secret to success has less to do with the message and more to do with the messenger. I'll introduce you to the fact sandwich -- a way to debunk myths without reinforcing them.
• How to co-design, plan and execute for impact by understanding what your audience already wants.
• The behavioural determinants that promote positive change and avoid unexpected consequences.
• Better ways to measure and report outcomes

I’ve taught this material to learners around the globe. The feedback is consistent: learners tell me it's challenging, practical, and fun. It has helped them design new approaches to age-old problems. It's also opened them up to new relationships and collaborations with other purpose-driven leaders. The last cohort liked this course so much they asked me to build a community of practice to keep the learning going.

When: I’ll be facilitating this course live this fall with 8-90 minute weekly sessions starting October 10.

What: We’ll walk through the content together, and you’ll also have opportunities for up to two one-on-one private working sessions with me personally.

Who: The last class included intermediate and senior leaders in government, business, and not-for-profit sectors. Because this learning will be new to everyone, the content is appropriate for learners of all stages.

To ensure I can offer a high level of support, space will be limited.

If you're ready for a fall learning adventure, register here.

I'm excited to work with you!

Joni