Time To Give a F*ck!

I am excited to announce the launch of my latest book Time To Give a F*ck! The technological revolution and you. This has been a passion project for me. I strongly believe that new technologies have the potential to make work and life much better for the majority of people. But I am also convinced that the impact of the technological revolution must be actively managed to avoid catastrophic consequences for individuals, society and the economy. We need to act, and we need to act now.

I know some people will disagree, saying that this is just another industrial revolution and will sort itself out like all the others, and believing that their own jobs are safe. I don't think so. In Time To Give a F*ck! I explode these and other myths about how the technological revolution will play out, explain why we are hardwired to ignore events that do not present an immediate and direct personal threat, and outline what I believe we can do to achieve a good outcome for the majority, not just a select few. There is a way forward, and the solution is not actually difficult, but it does require a shift from today's indifference and inaction to a commitment to be informed and help shape the future.

I am committed to getting the technological revolution higher onto the agenda of individuals, corporates, governments and other influential organizations. The technological revolution may not be the existential threat that the climate crisis represents, but once everyone starts worrying about their own jobs they won't have the will or energy to address bigger issues. We all need to inform ourselves and start talking about it. Now.

If you'd like to read the book, you can buy it at Amazon. I will continue to write about the technological revolution. You can sign up for my blog at petersteidl.com. Let me know if you'd like to contribute a guest blog! And, as always, I welcome any discussion, suggestions, or requests for more information.