Is it Time to Get Serious About Your Corporate Page on LinkedIn?

If Lead Generation and Brand Awareness are on your radar, here are a few tips to get you started.

Identify what you are trying to achieve with your LinkedIn Page.

• Do you want to attract top talent?
• Establish your organization as a thought leader within your industry niche?

Having a clear idea of where you want to end up will give you much-needed direction as you create and fill your content calendar.

• Your content calendar should be the intersection of your audience's interests and your goals - it defines the content that satisfies both your audience and company needs.
• Engage in the "social" part of social media by encouraging your community to interact with you. Ask questions and respond to comments.
• Using #hashtags in your posts on LinkedIn helps members discover and join relevant conversations, and helps you to show up in trending conversations.

LinkedIn is a powerful tool that allows you to connect with potential and existing customers and the influencers who can extend your reach as they discuss and share your content.

Trust hinges on content quality over quantity, so avoid brand fatigue - and distrust - that can come with overexposure.

It's up to you to communicate authentically and act as stewards of your brand.

As the famed author, Dale Carnegie said,

"When dealing with people, remember that you are not dealing with creatures of logic, but creatures of emotion."

The "social" in social media underscores the importance of remembering to be "human" as you best convey your brand objectives. 

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If you've not yet taken a look at this keynote from the Purpose Summit last year, now may be a good time to give a listen. In it, I discuss the Global Communication Shift and how to navigate disruption by using LinkedIn.

Kim has attracted an audience of over 235,000 professionals from around the globe on LinkedIn and is the CEO of Linkability, Inc. She is a dynamic Entrepreneur, Global Business Communications authority, and three-time business founder. Linkability is a strategy and consulting firm that provides world-class Intrepreneurs, Entrepreneurs, and organizations with consulting, services, and products that helps to grow robust networks and drive tangible results in sales, marketing, and thought leadership positioning.

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