Time To Get Human
Lisa Apolinski
"America’s Digital Content Futurist" - Forbes.com | Attract More Right Fit Clients That WANT To Pay More | 5X Author | Professional Speaker | Author of The Greatest Personal Brand Story Ever Told
Now is the time to get human with your personal brand. And with my latest book, The Greatest Personal Brand Story Ever Told, you will have a proven formula to make your personal brand one of legends.
This book reviews a 2,000-year-old guide to developing a personal brand that creates lasting legacy and sustained business growth. Both of these goals can make business development easier, even in economic uncertainty.
Several foundational elements are critical. In this edition, based on my webinar, I review three important cornerstones to begin your personal branding journey.
Building Your Community: You may think that community equates to brand loyalty. Brand loyalty focuses on a transactional relationship. You provide money to a company and, based on how much you purchase, you get perks and free items. Instead, a community brings together like-minded individuals towards a common brand purpose. The community creates connection, and that is critical for developing relationships with right-fit clients. People buy from people they know, like and trust. That has and will never change.
领英推荐
Share Your Stories: I am a huge believer in storytelling and creating content that always has value. When you share your stories, you share your experiences and value to your community and audience members. People are hardwired for stories, including your right-fit clients. Move towards that deep connection by sharing your stories. And help your clients see the success they will achieve by working with you.
Focus On Being Human: The best thing you can do for your organization is to share the human behind the brand. The most human company wins, and this is more important than ever in the era of AI. With connection and storytelling, you show up as human, and provide tools and knowledge to solve the problems of your clients. That is what they ultimately need, after all. They will trust you to guide them to that future state of success.
You can watch the full webinar here . And if you have not already done so, be sure to sign up for the VIP list to get early access to my book, The Greatest Personal Brand Story Ever Told.
Are you ready to share your personal brand and show up for your community and clients?
Founder @ Catalyst // We Turn Organic Content Into Leads
6 个月That sounds fascinating. Crafting a timeless personal brand is key nowadays.
Systemic Team Coach | Executive Coach | CEO Advisor | Leadership Development | Helping Leaders & Emerging Leaders Achieve Greater Impact Faster, With Less Energy
6 个月Lisa Apolinski, CMC - I am so happy to run across your latest post! In today's dynamic digital world, crafting a personal brand with longevity is essential for making a lasting impact. Your book, "The Greatest Personal Brand Story Ever Told," provides valuable insights into establishing a brand that resonates authentically. This edition of Making Your Digital Mark offers a clear roadmap for business development through strategic personal branding—a must-read for anyone seeking sustained success in the digital age. #PersonalBranding #DigitalMarketing