Time to get ahead of the game!
Hello community!
It's March already, how time flies!??Here is your monthly delivery of prize promotion SUCCESS stories and WATCH OUTS, along with helpful tips, tricks and resources.
With just 150 days to go, our client campaigns are hotting up for a summer of great sport at the 2024 Paris Olympics!
Whether you are an official sponsor or you simply want your brand to ‘get in on the game’, you need to be aware of the strict rules that govern marketing around the Olympics.? Before deciding your next steps - it’s worth reviewing Don’t Fall Foul… of Sports Marketing Compliance.
We know, we know it's not even Easter! The world of FMCG never sleeps and we are gearing up for a busy Christmas with our clients. Planning ahead is always a good idea.
If you are thinking about your Christmas 2024 promotional plans, be sure to watch our latest webinar, How to Optimise Performance of Prize Promotions.
We share 5 actionable insights for marketing teams to follow when it comes to prize promotions.
Our client O2 (Telefónica UK) Priority, Christmas Advent Calendar performed outrageously well,
? 2.3 million entries over 25 days ? 10,000+ prizes to win ? 100% of prizes claimed
The winning formula is revealed by Head of Digital & Analytics at PromoVeritas, Liz Stephenson , who shares highlights and key learnings.
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Communication, transparency and adherence to regulations. These are just some of the elements necessary for brands to not only run effective, but also legal, prize promotions. Performance Marketing World invited Jeremy Stern , our Founder and CEO to share Where Brands are Going Wrong!
Following complaints, last week the Advertising Standards Agency reprimanded Space NK for breaching the CAP Code with their 2023 Beauty Advent Calendar promotion.
Note to brands, keep entry mechanisms stronger than a smoky eye to avoid “open to abuse” and don’t “omit the important significant conditions” or you might face the not-so-glam ASA judgment day!
Petra Green , Head of Legal at PromoVeritas shares our key advice article here
Aussie Rules! While football ‘down under’ may appear to have no rules, PromoVeritas can assure you there sure is plenty of them when it comes to running prize promotions.? ?
Be sure to check out our country guide to running prize promotions in Australia and talk to us about helping you to implement with our?team.
Until next time friends - Run it Right!
Come Follow Us at PromoVeritas
Contact the team, Gemma Cutting , Jeremy Stern , Andrew Vickers