Time to experiment
Over the course of the last weeks I have been conducting some experiments on #LinkedIn. My goal was to increase reach and engagement on my posts. Like many people I have been using suggestions from my network but you see the real impact is when you stop using some of these techniques.
I would like to share some results from 3 tests I have run:
Experiment #1: Over the Christmas period I posted a video every day and noticed a big increase in views and engagement. Over the last week I posted a several videos but did not tag anyone and the reach and engagement dropped to less than 30%!
COver the course of the last weeks I have been conducting some experiments on #LinkedIn. My goal was to increase reach and engagement on my posts
Experiment #2: 2 weeks ago posted a number of #LinkedIn related posts but I changed my tone of voice from “nice” to “badass” using swear words and harsh expressions and I saw my engagement and reach skyrocket! 500%+ for those posts
Conclusion: Bad languages sells! But use it carefully.
Experiment #3: A few weeks ago I posted a quote and #LinkedIn tip without tagging anyone or asking for support to share. I noticed that my quotes had 150% more engagement and reach while my LinkedIn Content posts were slashed to under 50% of their usual reach.
Conclusion: The algorithm does not recognize good content but only by likes & comments whatever they are.
Experiment #4: Over the course of the last few months when I got a message that someone had a new job, I sent them a message to ask whether LinkedIn played an active role in them finding this new opportunity. Many people actually answered me with their feedback.
Conclusion: In about 57% of all cases LinkedIn played a meaningful role. Yet another reason to keep your profile up to date and professional.
The experiments continues with some other variation and results will be coming here too. So what have you tested and what to share with the LinkedIn community?
??Proces begeleider??soft skill trainer??key-note spreker ??auteur praktijkboek soft skills??welzijns-loopbaanbegeleider????van economie voor enkelen naar ecologie voor allen??natuur inclusief
6 年When using Hootsuite, do you notice that your SSI index dropped significant ???
Senior Manager passionate about talent development, people management, sales and support, new technologies, agile and everything the future may bring us.... with over 26 000 1st line connections...
6 年Hey Mic, interesting... I wonder did the increased reach with foul language and swearing raise your SSI too?
Linked In marketing services starting conversations that convert into sales. ?? Lumpy Mailer that gets sticky doors opened
6 年Well, who would have thought it? Bad language sells...I will post a very long rant in the morning with a ton of expletives and wait for the response. Great post Mic Adam
Helping and supporting customer success in Microsoft Azure, Azure Virtual Desktop, and Windows 365 adoption journey
6 年Thanks Mic, that’s good to know.
Social Entrepreneur using Business and Enterprise to Make A Difference in Life! Recognising life and social problems and developing innovative solutions empowering people, communities and society!
6 年Interesting results Mic Adam and shows that the "conventional" wisdom does not always work in practice. Alongside that the Algorithm seems to adapt quickly to the latest gaming techniques and these are often short lived... Provocation is the capital P in PR!