Time To Clear The Air | Saturday Snapshot - September 23rd

Quote of the Week

What can be said at all can be said clearly, and what we cannot talk about we must pass over in silence." - Ludwig Wittgenstein

Here’s what’s in this week’s snapshot:

1. Rising Amidst Retreat: The Call To True Innovation in AgTech
2. Counselors Over Advisors: Rethinking Our Role in AgTech
3. The Cat, The Fox, and the Unfocused Value Proposition
4. (K)nope: Taking a stand in AgTech

1. Rising Amidst Retreat: The Call To True Innovation in AgTech AgTech has gone from “over-promise and under-deliver” to “stay out of the news long enough to exit.”Everyone is hiding. Everyone is feeling a little nervous. And everyone is trying to do what they can to avoid being the next Indigo - or categorized as such.Funding for agrifood and forestry funds in H1 2023 is down about 70% for the second straight year.Valuations are blowing up by as much as 95% (see Indigo comment above).And I believe that there’s never been a better time to be in agtech.Read The Full Post

1. Counselors Over Advisors: Rethinking Our Role in AgTech In agriculture today, everyone claims to be a trusted advisor, but what we actually need are more counselors.Advisors give advice. Counselors ask the right questions that make us think.

Read The Full Post

1. The Cat, The Fox, and the Unfocused Value Proposition One of the most significant challenges facing companies in agtech today is building a good, concise value proposition. We can do better. Read The Full Post

1. (K)nope

Sometimes, I get the feeling that agricultural marketers are all running Leslie Knope’s campaign for city council.

We walk around listing all the things our companies are for or in favor of.

“They have to know everything we stand for!” But…do they?

Read The Full Post

Share AgTech Marketing Insights