Time to change IPs & Domain warmup Strategy...

Many email marketers warm up IPs using a known email list (created intentionally) that doesn't work.

Do you know why? Let me walk you through one real-time use case

What we used to do (In Adcrux).....

?Since we are into selling SMTP servers, we promised our clients that we will warm up your IPs and domains with our known email list. As we promised, we used to run multiple campaigns with a known list. We used to follow best practices captured from outreach experts to warm up the IPs.?

?We have created bulk email ids from Gmail, Yahoo, and outlook (We call them “ISPs”) with genuine phone numbers and backup emails. You can create up to 20 emails for one phone number, It was a terrible job.?

?“Email ids created by “automatic software” work for two to three days and they will be automatically blocked. No automation works for creating email accounts”

?We have multiple predefined email templates to use for these kinds of warm-up campaigns, we can’t use the same email templates for all clients, it is also a huge task to maintain different email templates and news for every client.?

?Then we start running campaigns and our back-office teams use to operate the inboxes and use to open & click emails and move emails from spam or junk to primary inbox manually, just imagine maintaining around 10,000 email ids inboxes, it is a hectic task and expensive and uncontrolled task.??

?What we got at the end of the day, all this activity was keenly observed by ISPs’ AI bots or algorithms and they started delivering all campaigns to spam, eventually, no email was delivered, there were held somewhere, never delivered. We started noticing our IPs and domains' reputations also got damaged suddenly.?

?“One thing we need to remember is that we can’t cheat ISPs they are smart enough to find malicious activities”

?All our efforts and time invested have gone waste.??

?What practice we recommend to warm up IP & Domain:?

We have become most successful by doing the following practices.?

1. We are using a genuine email list and email templates that we were supposed to send.?
2. We send 1 email per hour, 20 emails max on day 1
3. We increase the volume gradually and we reach 5000 emails per day on day 15 (In two weeks)
4. Check the following warmup strategy link - https://adcrux.io/ip-warm-up-strategy
5. 90% of our clients are witnessing a 50 - 90% open rate and 5 to 25% click-through rate. It is beyond any industry record for cold email outreach for mass emailing

For more insights, you can reach me at [email protected] or you can be our LinkedIn group member, join Cold emailing tips and tricks?