This is the time for CFOs to brand themselves!
Shamal Borole - Badhe
Scaling Startups Through Data-Driven Growth | Marketing Leader | Startup Advisor
We often see CFO plays an essential role in any organization. It's usually seen that CFOs often ignore their brand. There are a few things relevant to the career of any executive. Financial chiefs tend to humbler towards their job.
Sean Oliver, a Leadership Coach, advises that a personal brand is as essential as your Financial portfolio.
Today’s reality is that you cannot own your brand; you can influence it. Isn’t it?
Like any first impression, your professional title gives people a sense of who you are, even if they don’t know you, who you are. Am I right? If you don’t think, imagine such titles – salesman, software engineer, etc. Everyone has their mindset to visualize you.
The pre-formed image of CFOs has both positive and negative intentions. On the negative side, some professionals underestimate the value of CFOs. They think CFOs like accountants. Is it true? Don’t you believe CFO should have a brand for the Bottom Line? On the positive side, most of the people think CFOs are having intelligence, high integrity, and a sound work ethic. So here, your branding challenge is to enjoy the benefits of these positive aspects over negative ones.
You would think, why does branding even matter? It may not be for an accountant, but for a CFO, it matters! Your job is to inspire confidence in people, communicate with investors, motivate your team, and achieve the company’s targets. It would be best if you position yourself not as a financial executive, but as an enterprise-wide executive who thinks strategically and works collaboratively to solve problems. It will benefit you to grow your brand than your reputation for being a financial guru.
You can share your ideas, challenges with your followers on social media. Public speaking is vital for any executive. Strengthen your brand and become more visible in conferences. Share your expertise with your audience. Spend your quality time networking with your peers.
Modern CFOs are strategic planners, ethical leaders, financial experts, mentors. Your challenge is to develop your authentic brand that reflects your expertise, values, and personality. The challenge is great, but the chance is fantastic.
Police Officer at Half Way Tree Parish Court
5 年A personal brand for CFO's is indeed a well needed step in the right direction. I might add though, social media is a platform. And like all platforms, it is a basis upon which development, however large or small, may take place. Now, CFO's are busy people, #Period. We spend a lot of time influencing? and reviewing the numbers of the various companies we represent. If you are like I am, you should be as well very hands on as it relates to the overall development of the account/s you manage. Anyway, my wife and I a few years ago started a company whereas we could possibly manage this aspect of our careers, as a personal brand for us cfo's is not only pivotal, but recommended. We have ventured off key due to the volume of work we have been doing over the past few months. But thanks to your post, we have regained the luster that was there so evidently prior to now. I thank you for this, Hope my post helps you in some way. My humble regards,? Whizdom