"Is It Time to Break Up With Average Videos?"

There’s definitely been an influx of “very average” videos flooding LinkedIn and other platforms. Many people are using video as the go-to medium to reach audiences, but most of them don’t stand out. Here’s a potential blog concept that explores that idea:

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If you’re on LinkedIn (or any social media, really), you’ve probably noticed that everyone and their dog is posting videos these days. And why not? Video is supposedly the holy grail of engagement, right? But let’s be honest for a second—how many of those videos are actually good? If I had a dollar for every ‘motivational’ video that’s just someone talking into their webcam with bad lighting and a script that feels like a pre-2020 PowerPoint presentation, I’d be retiring early.

?The problem is that video has become the go-to for everyone because it’s perceived as the easiest way to connect. But here’s the kicker—just because you can make a video, doesn’t mean you should. Or at least, not without putting in the effort to make it stand out. The bar is so low right now that it’s basically sitting on the floor, which is why we’re seeing a sea of very average content that looks more like a homework assignment than something that grabs attention.

?So, if everyone’s doing videos and most of them are subpar, what’s the better way to reach people? It’s simple: be different.

?1. Quality Over Quantity

While everyone else is churning out daily videos that look like they were filmed in a broom cupboard, what if you focused on quality instead? One well-thought-out piece of content can have far more impact than 10 hastily thrown-together videos. Whether it’s a sharp article, a witty post, or yes—even a good video, the goal should be to offer something that stands out in a sea of sameness.

2. Diversify Your Content

Just because video is trending doesn’t mean it’s the only way to engage. Long-form articles, thoughtful LinkedIn posts, or even creative infographics can have more impact than another shaky selfie-video. People forget that writing is still a powerful tool. If your message is strong, people will engage with it no matter the medium. So, think beyond video and explore how else you can deliver your insights in a fresh way.

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3. Get Personal, But Keep It Interesting

Here’s the thing: people do like personal stories and authenticity, but not when it feels forced. Instead of sitting in front of a camera just to ‘tick the video box,’ think about what your audience really needs. Share something that resonates, but don’t fall into the trap of sharing for the sake of it. A well-written story or an insightful blog post can feel more genuine and valuable than a video where you’re just staring into the lens, hoping for engagement.

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4. Don’t Chase Trends—Set Them

The key to standing out is not doing what everyone else is doing. If video works for you, fantastic—just make sure it’s actually bringing something new to the table. If it’s not, maybe you’re better off breaking away from the herd. Write a bold post. Share a controversial opinion. Or do something out-of-the-box like hosting a live Q&A or collaborating with other thought leaders in your field. Whatever you do, make sure it’s something you would actually stop scrolling for.

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In the end, the real question isn’t whether video is the best medium—it’s whether average is good enough for you. If your goal is to stand out, don’t settle for what everyone else is doing. Be different. Be better. And for the love of all things business, please make sure your videos (if you must make them) don’t look like you’ve just crawled out of a conference call.