Time for Aspirational Marketing and Selling

For too long now selling has been pretty much focussed solely on price. Businesses have relied on a model of high-volume sales, with driven down prices, to beat the competition, all leading to reduced profit margins and the chronic challenge and pressure for more and more sales.

Instead of this the focus should be on quality in everything! The aspirational companies will already be repositioning and re-training their sales and marketing function to engage with their customers’ changing aspirations and expectations. They’ll be reviewing their own strategy and vision, assessing what is required to drive higher value and achieve higher profit, leaving behind the days of relentless high volume and low margins.

Aspirational marketing and selling is a key component of those plans. It’s about tapping into this new wave of optimism, the revised dream of creating a better business in a better world. Cost will be far less of an issue for decision makers, just as long as pricing is fair and their quality purchase actually moves them closer to realising their dream. Sales volumes might well be lower but they’ll be of a higher value and much, much more profitable.

And the good news is that Performance Development & Training (PDT) ‘Aspirational Telemarketing’ can help.

In fact, we’ll start the journey on your behalf.

We’ll engage with decision makers, and while we’ll always pick up those who want to simply find the quickest, cheapest solution, more crucially we’ll clearly identify those who want to work more towards achieving their real business and personal goals and aspirations.. We’ll build quality relationships with real decision makers, build bridges to your products and services that deliver you higher potential, higher value and more profitable new opportunities.

Of course, attracting new customers through ‘Aspirational Telemarketing’ is only the first step. This needs to be followed up with ‘Aspirational Selling’ to actually win the business. PDT can help here too! We can help the sales team close the business through our ‘Aspirational Selling’ courses.

Contact us here: https://www.pdtmarketing.co.uk/contact, and a member of our team will be in touch.

Phil Gower

Performance Development and Training Limited

01249 758425

www.pdtmarketing.co.uk

Here’s to creating that better world for both customers and suppliers alike.

‘It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that is able best to adapt and adjust to the changing environment in which it finds itself.’ Charles Darwin.