Time for 2025 Social Media Planning

Focusing on social media as part of your overall strategy shouldn’t be an afterthought. As we’re the middle of the fourth quarter, it’s “go time” for 2025 trends, predictions and planning. From using SEO to livestream shopping, from ephemeral content to augmented reality, there’s a smorgasbord of trends from which to choose.

For those in healthcare marketing and communications, a few relative things stand out to us so far.

• Make it personal. Create content and design interactions that are more individual and directly relevant. According to Hootsuite’s recent trends report, this includes interacting with your audience in the comments section.
• Keep it authentic. Consumers are choosing brands that align with their values. Authenticity builds trust and reputation.
• Incorporate AI. Think about how to streamline AI into scheduling, automation, data and insights. Use AI elements it to enhance—not replace—your brand’s voice.
• Create a digital sanctuary. Content focused on mental health and digital well-being resonates.
• Fold in user-generated content. Everyone has a story to tell. Relate to your audience.

According to a recent SocialMedia.Org/Health survey:

• 33% of social media leaders plan to increase their social media budget and staff in 2025.
• Reputation, social listening, employee advocacy, patient care and executive/physician social are their top three priorities.
• Paid, organic boosting and vendors/technology are the top areas of planned spending.

How does Social Cascade fit into 2025 trends?

Social Cascade offers healthcare marketing and communications teams a powerful tool to enhance their social media presence and patient engagement with minimal effort. It also helps provide the right message on the right channel at the right time from trusted voices while allowing teams to remain in control of content that’s targeted to their local communities.

By enabling this type of segmentation, Social Cascade empowers healthcare marketers and communicators to create a more localized, personalized and effective social media strategy that drives better results for the entire enterprise. We’ve helped clinics in nine states and reached more than two million families outside of their regular office visits.

Explore how Social Cascade fits into your 2025 planning. www.socialcascade.co

Resources

• Hootsuite , Nov. 2024: “Social Media Trends 2025”
• CMSWire , Oct. 2024: “10 Social Media Trends You Can’t Ignore”
• SocialMedia.org Health , Oct. 2024: “2025 State of Hospital Social Media Report”
• Forbes , Sept. 2024: “How Brands Can Win on Social Media in 2025: Nine Trends to Watch”
• Advance Media New York , Sept. 2024: “10 Trends Shaping Healthcare Marketing in 2025”