Tim Reynolds Joins Carefull as Head of Product

Reynolds brings 14 years of multi-industry expertise to financial safety for seniors.

New York, October 30, 2024 – Carefull, the leading financial safety service for seniors and those who support them, proudly announces the addition of Tim Reynolds as Head of Product. With over 14 years of experience leading high-performing product teams from pre-seed stages to IPO, Reynolds will spearhead Carefull’s product innovation and growth to advance its award-winning platform.

"Tim brings an incredible depth and versatility to our product team, with proven expertise across industries as diverse as supply chain, healthcare, fintech, and AI-driven solutions," said Max Goldman, Carefull’s Co-Founder and Co-CEO. "As we push forward with ambitious plans for the Carefull platform, Tim’s strategic vision and product acumen are precisely what we need to expand our impact for partners and members."

Before joining Carefull, Reynolds co-founded Foodwit Workbench, an AI-powered FDA compliance software, and has held pivotal product leadership roles at several prominent organizations, including healthcare tech company Ro (Workpath), Candid, Mirror, and Blue Apron.

Expressing his enthusiasm for the new role, Reynolds said, "Carefull’s mission of protecting older adults from fraud, scams, and financial missteps is one I feel personally connected to. I’m eager to enhance the platform and make Carefull a vital, guiding force for anyone dealing with the challenges of financial exploitation."

"Knowing people who have faced financial exploitation, I see just how powerful Carefull’s role can be,” he continued. "I’m thrilled to join such a talented team and to help drive an innovative product that has a real and lasting impact for families around the world."

About Carefull

Carefull is an all-in-one financial safety service that organizes and protects everyday finances of older adults and helps support the 45 million U.S. financial caregivers managing the daily finances of an older loved one. Carefull's technology integrates senior-specific financial monitoring, identity theft protection, password and document management, a trusted contacts system and how-to content, replacing the ad hoc paper pile, spreadsheets, bill stack and hold music that today greets older adults looking to maintain financial independence as they age and their loved ones who step in to help. Founded in 2019, Carefull believes that creating safer, smarter family financial protections isn't only about money. It's about relentlessly simplifying the awkward tangle that happens when money and family come together. For more information, visit www.getcarefull.com .