Tiles that speak the language of the visually impaired
We are living in a world that has evolved so much over time that communication happens in real time irrespective of where you are. Yet, the infrastructures at least in our country, have not evolved to become an all-inclusive society where anyone can easily interact with ease. One of the most deprived segments of the society are the visually impaired people for whom communicating as well as moving freely is a herculean task. Akij Ceramics decided to rise to the occasion and help provide some respite for the visually impaired. Akij Ceramics has made custom tiles imprinted with Braille which, if installed, will be able to guide and help make the lives of the visually impaired individuals much easier.
Akij Ceramics introduced this integrated campaign on International Language Day. The product of the venture was the custom-made braille tiles; tiles that had braille incorporated on it with messages to solve a blind individual’s everyday problems. Through this edge worthy idea, Akij Ceramics has brought forward a unique product line, which can have braille message integrated on the tiles, which can aid a visually impaired person to move around with ease.
The product was introduced through a video communication and print ad which gained a huge positive response nationwide, and in fact has been on the global forums. The video commercial has been organically shared by the public all over social media which has escalated the brand love for Akij Ceramics as well as raised social awareness. Akij Ceramics believes in the importance of language for people all over the world, abled or disabled, and looks forward to creating more innovative products to help make the country, and through that the world a better and more inclusive place. This project was collaborated with CarrotComm as a communication partner of Akij Ceramics.
To get the custom braille tiles, one can visit the nearest exclusive showroom of Akij Ceramics. They can even contact on their Facebook page’s inbox for further information. Akij Ceramics can put your desired message on the tiles and cater your visually impaired loved one’s need.