TikTok’s Wild Weekend Ride ??

Hi, welcome to the latest edition of Shop Talk. Happy reading.

Industry Pulse

TikTok, an app loved by millions, has been on a wild ride this past weekend—and, honestly, over the past year. From talks of a ban to its national removal, it was reinstated less than a day later after President Donald Trump provided the necessary assurances to its service providers.

The spike in search interest leading up to the ban highlighted the growing concern about the future of short-form content creation. Businesses, creators, and users began to explore new opportunities to fill the potential void left by TikTok.

If this past weekend taught us anything, it’s the importance of not putting all your marketing eggs in one basket. There are several alternatives to help you stay visible across multiple platforms:

• Instagram Reels & YouTube Shorts: These established platforms saw a surge in user engagement, offering familiar spaces for short-form video creators to continue sharing their content.
• Pinterest & Reddit: Known for their niche communities and opportunities for long-form content, these platforms are gaining renewed interest as creators consider diversifying their strategies.
• Emerging Alternatives: Platforms like RedNote began to gain more market visibility as an alternative social media option to TikTok, providing fresh options for content creation and community building.

What’s popular today could be gone tomorrow (remember Vine, anyone?), so staying agile and ready for market shifts is key. By diversifying your content strategy across platforms, you’ll ensure you can connect with your audience wherever they go next.

Why This Matters

• Diversify your presence to protect your brand from sudden platform changes. Be ready to adapt your strategy as platforms evolve and trends shift.
• Explore alternatives like Instagram Reels or emerging platforms to connect with new people.
• Keep privacy top of mind. Ensure you’re protecting user data and staying compliant, no matter where you’re marketing.

Interested in Reddit Strategies? – get in touch today

?Workshop Wisdom

Resource of the Week

B2B SEO Audit: What it Is and Why it Matters

Discover how a B2B SEO audit can transform your website’s performance. We break down the process, from identifying technical issues to optimizing for search engine visibility, and explain why it’s a must for maintaining a strong digital presence.

→ Key Takeaway: A B2B SEO audit is more than just a check-up… it’s a roadmap for better visibility, improved user experience, and higher-quality leads. By addressing technical issues and aligning your site with SEO best practices, you can support long-term business growth and ROI.

Learn More About B2B SEO Audits

Fresh Insights From Our Experts

Google Ads Attribution Models

Google Ads attribution models are not 1:1 with Google Analytics 4. Learn more to make sure your marketing gets credit where needed. – Morgan Jarvis , Director of Paid Media

Why You Should Keep SEO During A Recession

Discover why SEO is essential during a recession and how to keep your business visible and competitive. – Reilly Phelps , SEO Manager

PPC for Manufacturers & Best Practices

Learn about PPC tactics to help your manufacturing business reach your target audience quickly and effectively to secure new customers. – Sara Vicioso , Growth Marketing Manager

Shop Notes

Workshop Digital named Best Place to Work by Virginia Business Magazine

We’re thrilled to share that we’ve been named one of Virginia Business Magazine’s Best Places to Work for 2025 – our 7th time receiving this honor! This recognition reflects our commitment to fostering a supportive, innovative, and collaborative environment for our incredible team.

A huge thank you to everyone who makes our workplace so special!

Interested in a career at Workshop Digital? Check out our open jobs!

Quick Win of the Week

Audit Internal Linking Structure with Screaming Frog

Time: 30-45 Minutes

Difficulty: Intermediate

Tool Needed: Screaming Frog SEO Spider

1. Crawl your website using Screaming Frog and go to the Internal Links tab.
2. Filter for orphaned pages (those with no internal links) and high-value pages with insufficient links.
3. Identify opportunities to add internal links from relevant pages to improve navigation and distribute link equity.
4. Implement these links in your CMS and re-crawl the site to validate the changes.

Expected Outcome: Enhanced site navigation and improved SEO performance by ensuring important pages are easy to access and well-connected.

→ Pro Tip: Focus on linking to high-converting pages to maximize the value of your internal linking strategy.

Join us at the Industrial Marketing Summit!

The Industrial Marketing Summit is bringing together the brightest minds in manufacturing marketing this February 26-28, 2025. As a proud Brand Sponsor, our team is excited to connect with fellow industrial marketers and share insights.

Want to join us? Use code workshop-digital-100 for $100 off your registration!

Register Today!

That’s all for this edition of Shop Talk. We’ll be back in 2 weeks!