Is TikTok's Time Up?

1. Personal Injury Mastermind Ep. 240: Charles Buist

Let’s dive headfirst into the world of niche markets and trailblazing attorneys with none other than Charles Buist , the Managing Partner of Spetsas Buist Accident Injury Lawyers, PLLC , in this episode of the Personal Injury Mastermind .

Picture this: Charles initially set out to build a boutique firm, aiming to carve out his own space in the legal world. But fate had other plans for him. He stumbled upon a blue ocean of underserved clients, and from that moment on, everything changed.

In just three short years, Charles has not only cornered the market in four states but has also become a beacon of success for those looking to shake up the status quo. In this episode, Charles and I discuss:

• How to identify and capitalize on niche areas with low competition.
• How tools can streamline cases at increased volume.?
• Why providing value through education and referrals is pivotal, even for calls you don't directly take on as cases.

If you're ready to chart your own path forward and discover your very own blue ocean, then my friends, you're in for a treat. Charles Buist is here to show us the way, and trust me, you won't want to miss a single second of this episode.

Listen to the full episode here.

2. Your Guide to the Newest Google Core Update

Let's cut to the chase – staying ahead of the curve in the ever-changing world of search engines is like playing a perpetual game of cat and mouse. Just when you think you've nailed it, Google decides to shake things up again.

A few weeks ago, I gave you my initial thoughts on the newest Google Core update that rolled out early this month. Here's the deal: these updates aren't just another bump in the road. They have the potential to completely reshape the digital playing field for law firms, affecting everything from search rankings to website traffic and client acquisition strategies.

At Rankings.io , we went deep into the specifics of the March 2024 update, armed with actionable strategies to ensure that your legal website not only survives but thrives amidst the chaos.

Whether you've already felt the tremors in your website's performance or you're just gearing up for battle, this guide is your roadmap to navigating the post-update landscape with confidence.

Check out the guide, here.

3. Is The Clock Ticking for TikTok?

Let's have a real talk about this whole TikTok ban saga, shall we? I mean, with all this talk about legislation and potential bans, you'd think TikTok would be on the ropes, right?

TikTok's not sweating it at all. With 150 million users in the U.S. alone, they've got some serious skin in the game, and they're not backing down without a fight. And just when you think they might be feeling the pressure, they hit us with Creator Search Insights – a nifty little tool to help creators track trending search terms. Talk about staying ahead of the game!

Now, I don't know about you, but I'm loving TikTok's attitude here. They're not just sitting back and waiting for the storm to pass – they're doubling down on innovation and giving creators the tools they need to thrive.

So, while the powers that be debate the fate of TikTok, let's not lose sight of what really matters – the incredible opportunities this platform offers us as marketers. But hey, enough about what I think. I want to hear from you. What's your take on all this TikTok drama? Are you doubling down on your TikTok strategy, or are you hitting pause until the dust settles?