TikTok's Shop, Instagram's Guides & Threads' Hashtags | 17th November 23
Jessie Healy ??
Growing DTC brands to 7 & 8 figures. $50M spent on Meta & Google Ads. Ecommerce Marketing Coach & Consultant. Webtopia Founder (now acquired). 1X Exit. Podcast host - Ecommerce Impact Podcast. Ex-Etsy.
Confused About Your Target CAC? Use This Simple Method
Knowing your ideal CAC (customer acquisition cost) is one of the most powerful keys to building a sustainable and profitable business. The goal is to know exactly how much you can afford to pay to acquire a new customer.??
This gives you crystal-clear confidence in your marketing - because it means that if you are hitting the number you can scale your marketing.?
Below we share a simple yet effective method for calculating this figure. Although this method doesn’t take into account all of your future potential lifetime value from a customer (so it errs on the conservative) - it does give you a simple and clear picture of how much you have made from each customer in the last 12 months.
More news from across the web
TikTok Shop is Taking the World By Storm - Here’s A Guide to How To Get Started.?
TikTok, known for its rapid rise, has launched TikTok Shop, a personalized commerce solution where sellers connect with creators for meaningful shopping experiences. The Shop integrates seamlessly into the platform, offering benefits like access to TikTok's massive user base of over 1 billion monthly active users and a smooth shopping experience. Features include personalized recommendations and insights into customer behavior. Setting up a TikTok Shop involves creating a business account, selecting visually appealing products, planning a content strategy, and promoting the shop through popular hashtags and collaborations with influencers.?
See also - Keep optimising have just released a 4 episode series which is a must-listen for anyone flirting with the idea of TikTok shop.?
These 6 Trends will Define Retail and E-commerce in 2024
In anticipation of 2024, retail and ecommerce are poised to be shaped by six key trends, according to experts. Augmented reality (AR) is expected to play a pivotal role, enhancing the online shopping experience. Sustainability will continue to influence consumer choices, with a growing demand for eco-friendly practices. The metaverse is anticipated to reshape retail, offering immersive and interactive shopping environments. Personalization remains crucial, with AI-driven recommendations becoming more refined.
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Black Friday 2023: What to Expect, and How Retailers can Respond
As Black Friday 2023 approaches, key trends and strategies are emerging. Retailers are focusing on blending online and in-store experiences, capitalizing on the growth of omni channel shopping. Personalization remains paramount, with tailored promotions and offers. Social commerce is gaining momentum, leveraging social media platforms for direct purchasing. Sustainability is a prominent theme, with consumers gravitating toward eco-friendly and ethical brands. Mobile shopping is anticipated to surge, emphasizing the need for mobile-optimized experiences.
TikTok Joins Meta in Appeal Against EU Gatekeeper Status
TikTok has joined Meta in filing an appeal against the EU's designation of gatekeeper status. Both companies are challenging the regulatory classification, which imposes stricter rules and oversight on platforms deemed as gatekeepers in the digital market, signaling a unified effort to contest these regulatory measures.
Instagram to Discontinue 'Guides' Posting Option Next Month
Instagram has announced the discontinuation of its 'Guides' posting option starting next month. The feature, introduced in 2020, allowed users to create and share in-depth content collections. Instagram cited a shift in focus towards other tools and resources as the reason for this decision, encouraging users to explore Reels, IGTV, and Feed posts for content creation.
Threads Explores Hashtags and Trending Topics in Ongoing Testing
In ongoing testing, Threads, Meta's messaging app, is exploring the incorporation of hashtags and trending topics. This move aims to enhance user engagement and interaction within the app. Users may soon have the ability to discover and participate in discussions around popular hashtags and trending topics directly within Threads, adding a new dimension to the platform's functionality.
Don’t forget, the team and I are here to help accelerate your eCommerce business with Facebook, Google, TikTok and Pinterest ads and Klaviyo email marketing.?
Let’s chat about your business and goals - email us on [email protected]
Social Media Marketer at CoinGecko
10 个月?? Turn Goodbyes into Hello Again! ?? Lost customers? It's time to win them back! Check out these proven techniques to prevent customer churn and make your former clients your biggest fans. ?? https://medium.com/@churnfree/win-back-customers-who-cancel-proven-strategies-7d1c411a7068 #CustomerWinBack #ReduceChurn #Churnfree #CustomerRetention
Creating the greatest linens in the world without costing the Earth. Founder at Linen Reform ??. One exit.
1 年Rony Amar Jon Joel Andrew Spears ??
Ecommerce Growth Architect for D2C and CPG brands doing $2M-$10M in revenue and looking to scale | Ecommerce Marketing Consultant | Marketing Agency Growth Advisor
1 年Gold as per usual :) Hope you're keeping well?!