TikTok's Potential Ban, Instagram Ads & Apple's New Ad Product| 22nd March 24
Jessie Healy ??
Growing DTC brands to 7 & 8 figures. $50M spent on Meta & Google Ads. Ecommerce Marketing Coach & Consultant. Webtopia Founder (now acquired). 1X Exit. Podcast host - Ecommerce Impact Podcast. Ex-Etsy.
The Power of Email Flows - Steal This Blueprint
Background
This US clothes retail brand was stuck in a cycle of sending daily emails to get traction sales their audience.? They were exhausted!?
Our goal was to reduce their reliance on manual campaigns and design them an automated series of flows that would make money while they sleep. The premise was - this would make more money and annoy the customers less. More targeted and tailored to their position in the funnel means better response rate and happier subscribers!??
We increased their revenue from email from $59k to $105k - with plenty more room for growth as they double down on Meta ads to fill the funnel.?
How we did it
Here is the breakdown of the flows we optimised and the exact strategy - so you can steal it!?
More news from across the web
What a TikTok Ban Means for Marketers
The Gist- goodbye, TikTok? US House of Representatives passed Protecting Americans from Foreign Adversary Controlled Applications Act, a bill that effectively would implement a TikTok ban in the United States.
Apple's New Ad Product Pushes it Closer to Google
Apple made news for testing an AI-powered ad product similar to Google’s Performance Max. Apple has been successfully investing in advertising for the past few years. But Google has a multibillion dollar advertising advantage. Even with AI advertising improvements, Apple is nowhere near Google’s ad dominance.
Instagram Launches Ads With Promo Codes To Entice Purchase Activity
Instagram has today launched its new “Ads with Promo Codes” option to all brands globally, providing another consideration for your IG campaigns. Instagram advertisers can entice potential shoppers with promo codes listed in the caption, which can then be applied in the checkout process.
How Temu is shaking up the world of online shopping
A record 123 million Americans tuned into this year's Super Bowl, but as well as getting the nation's biggest sporting event, a blockbuster halftime performance and several camera cutaways of Taylor Swift in the crowd, they also got six 30-second commercials for Temu - a Chinese-owned e-commerce company.
Google Rolling Out Changes To Shopping Searches In Europe
Google has begun implementing changes to its search results in the European Economic Area (EEA) to comply with the European Union’s recently enacted Digital Markets Act (DMA). The DMA, which took effect on March 6, aims to promote fair competition in the European digital market by imposing new rules on large technology companies designated as “gatekeepers.”
e.l.f. Beauty Grew Quarterly Digital Sales 75%. Here Are The Drivers
Upping marketing spend, growing loyalty members and multichannel sales are key to the beauty brand's strategy. The brand continues to be one of the shining examples of the staying power of beauty products despite consumer pullback in other areas of discretionary spend. e.l.f. grew net sales 48% in the fiscal year ended March 31 as it reached $500 million in sales for the first time. For the most recent quarter, sales grew by a whopping 78%.
Don’t forget, our team are here to help accelerate your eCommerce business with Facebook, Google, TikTok and Pinterest ads and Klaviyo email marketing.
Let’s chat about your business and goals - email us on [email protected]