Tiktok's New Creative AI Tool and a Master Class on How Meta's Auction Works
Facebook is looking to bring back young users
Ever since it introduced Marketplace, Reels, and Groups, Facebook says young people are coming back. Going forward, the plan is to keep that momentum by improving Reels and Feed ranking, updating video experiences, and improving monetization opportunities.
Pinterest introduces new AI tools for creative and performance
Pinterest is introducing Performance+ and Ad Labs, a set of AI-powered tools to help test, generate, and automate your ad campaigns. Your ads will automatically be matched to a suitable audience and made more relevant through features like automated backgrounds, among other things.
Meet Symphony Avatars: TikTok's New Creative AI Tool
TikTok is releasing Symphony Digital Avatars, a feature that generates ultra-realistic videos using either pre-built or custom “avatars.” You can produce a real-looking human to promote your product or service. While this is intended for TikTok, you might be able to use the tech for other video ads.
Master Class: How the Meta Auction Works
Learn how to master the Meta/Facebook ad auction so you can out perform the competition without spending more.