?? TikTok's Future & Whatnot's Big Move in 2025!

Hey You!

First of all, I'd like to share my thoughts and prayers for our friends in LA. What a tragedy ??

?Will we see you at NRF 2025 this weekend? We’ll be there at booth 2419! Stop by, say hi, and let’s chat all things Liveshopping!

???Snippets

? TikTok: It's the Big Day

TikTok faces a looming ban as the Supreme Court hears arguments this Friday, yet continues to forecast its cultural impact and trends at CES, maintaining a "business-as-usual" front. TikTok hopes the Supreme Court grants an injunction to block the ban; without it, app stores must remove the app, though existing users can still access it without updates.??? Read more on The Information?

?? WhatNot raises big bucks

Live shopping platform Whatnot raised $265M in a Series E round, valuing the company at $4.97B. The funds will fuel global expansion, new seller tools, and investment in trust and safety. The company hosts more than 175,000 hours of livestreams each week, and daily viewers are engaged for an average of 80 minutes per day, There are over 140 categories, from collectibles to women’s fashion ???

????Video Editing

Captions, an AI video-editing tool, will launch a free plan on Jan. 19. The company is banking on the potential ban of ByteDance which also owns CapCut along side the Black T app.??

↗? Holidays Numbers??

U.S. retail sales grew 3.8% YOY, while physical stores saw a respectable 2.9% rise! 10% of spending was in the final five days before Christmas... (It was definitely > 95% in the last 5 days for me... ??)?

?Global online holiday sales hit $1.2T, up 3%!! ?? AI drove $229B through personalized offers!

?Returns surged 28% to $122B, raising concerns over product quality and advertising

Micro e-commerce strategies are transforming live shopping in 2025. Discover the pros and cons of using TikTok Shop, Whatnot, Flip, or hosting live shopping directly on your website to engage audiences, boost sales, and build lasting customer relationships. Read the post

Ready to transform your e-commerce strategy with video commerce? Connect with eStreamly to learn how we can help you.

??Job Alert???

CSD.Shop is looking for a Live Personal Shopper to host live shopping events, create short shoppable videos, and curate luxury product selections while building customer relationships and meeting sales goals. This on-air, sales-focused role offers a competitive salary, incentives, and the chance to thrive in a dynamic startup environment. Learn More

Got a job in Liveshopping? Let us know - Special thanks to Lucy Norris for spotting this one

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