TikTok’s future & Meta new updates

TikTok could be banned in the US

The House of Representatives passed a bill yesterday that would require TikTok owner ByteDance to sell the social media platform or face a total ban in the United States. The motion still needs to go through Senat, and it’s not clear what the fate of the platform would be. We will keep you posted as we get new information.?

TikTok is working on a new Photo Sharing platform to compete with Instagram

ByteDance, the parent company of TikTok, is reportedly developing a "TikTok Photos" app dedicated to photo sharing to compete with Instagram.?

This move isn't entirely unexpected, considering TikTok's recent features that cater to still images. "TikTok Photos" seems to be inspired by trends in China's digital ecosystem, where platforms like Xiaohongshu have successfully merged social media with e-commerce through photo sharing, achieving significant financial success and user growth.

Find out more here.

Meta Announces a Range of Updates to Advantage+ and Shopping Ads

Meta has introduced a series of updates to enhance advertising capabilities for retailers and those utilising its automated Advantage+ campaigns.?

These updates include Advantage+ creative optimisations for auto-adjusting video ads to fit the mobile format. The updates also extend to Advantage+ catalogue ads, allowing for the inclusion of branded or demonstration videos alongside static images and the introduction of a "hero" image feature to highlight key products with AI-powered product suggestions.?

Further enhancements include eCommerce ad extensions through integration with Magento and Salesforce Commerce Cloud for Shop ads creation and the merger of Shop ads with Partnership ads for direct purchasing within collaborative campaigns. Instagram's Reminder ads have been updated to include external links for product promotions, with plans to expand these ads to Reels and introduce notifications for event timings.?

Learn more here.?

Instagram Is Experimenting With an Option To Add Files to DMs

Instagram is reportedly testing a feature allowing users to attach files to their messages. Introducing file attachments in DMs is anticipated to enhance user experience and could be particularly beneficial for brands seeking to maintain customer engagement within the app.?

The rollout of this feature is expected in the near future, further expanding the functionality of Instagram DMs.

Read more here.

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