TikTok’s algorithm will be optional in Europe
1/5 TikTok’s algorithm will soon be optional for European users
European TikTok users will be able to turn off the personalised algorithm behind its For You and Live feeds as TikTok makes changes to comply with the EU’s Digital Services Act (DSA). According to TikTok, disabling this function will show users “popular videos from both the places where they live and around the world” instead of content based on their personal interests. (Via The Verge )
2/5 Gen Z to overtake Millennials on social in US
Gen Z will equal Millennials on social media by 2027. As of 2023, there are approximately 68.5 million millennials hailing from the US on social media, with around 56.4 million Gen Z. It’s estimated there will be 69.7 million Millennials on social media by 2027, and 65.8 million Gen Z. Together, they will comprise over half of all social media users by 2027. Also with this rise, we will see more Gen Alpha on socials, and less Baby Boomers and Gen Xs. (Via Digital Information World )
3/5 Brands face Threads fatigue already
Brands are already scaling back their Threads activity, as Meta’s shiny new platform loses nearly 80% of daily active users. Brands, including Converse, Wendy’s, Rare Beauty, American Eagle and Anthropologie were among the first to adopt the app, but have now significantly slowed posting, or stopped posting at all. Brands have reported a significant drop in engagement, from over 200 likes to next to none. (Via AdWeek )
4/5 Instagram tests new Reels display for multi-advertiser ads
Instagram is testing a new ad format for Reels ads, with a new variation of Multi-Advertiser display. The new multi-ads format groups a selection of related brands onto a single screen, which is then displayed between Reels posts. The new display could be beneficial, offering lower cost, higher volume placement, potentially, among people who’ve already engaged with related content. (Via Social Media Today )
5/5 'X' logo app icon changed again, goes "grunge"
The app icon has changed again with the addition of 'distressed' white marks atop the black background. It works as a metaphor for a dinged and damaged platform with Musk t?w?e?e?t?i?n?g? excreting "The cracks & scratches better represent this product that I love." (Via Creative Bloq )
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Lloyd Williams, Head of Strategy @?Socially Powerful .
If you're interested in how Socially Powerful can help your brand start powerful conversations, drive social engagement, or make sales do?get in touch .