TikTok's AI might teach us a lesson (#EffectHouse)

In 2022, ByteDance launched their AR (augmented reality) creation tool for TikTok "Effect House". It was a clear initiative to facilitate creation/production tools for their users to help them keep growing their content and its engagement power.

In late 2023, Effect House started to integrate new features powered by AI. (yes, in-house-developed AI capacities by ByteDance for TikTok and other platforms they hold). Today, they are full-on committed to invite and incentivise their users (independent creators, our kids, brands, you and me) to take advantage of the AI power in Effect House to further explore creative expressions that can keep making TikTok the number one short video platform in the world.

Say what you may about ByteDance, TikTok, or the "allegations of privacy issues" around them, but they still demonstrate a solid commitment to establish the best UGC platform humans have seen so far. And to prove it, it seems they will not hold back on the resources they allocate, to offer greater means to creators and users to do so!.

To give you a general idea of the power of the AI behind Effect House (that on top of it all is tailored made for TikTok content), here is a summary of what it integrates:

- AI powered tracking: Enhanced face, body, and hand tracking using machine learning models, allowing for more precise and seamless application of AR effects on users' faces or environments.

- Generative AI: Some AR tools within Effect House allow creators to generate and modify assets such as backgrounds, textures, and 3D objects, which can be personalized in real-time. AI can help automate this process, making it more accessible for users with less technical expertise.

- Real-time effects: AI helps improve the responsiveness and interaction of AR filters, making them more adaptive to users' movements and environmental changes, thereby creating more immersive experiences.

And just so you know, Effect House and its AI features have been broadly well-received by the independent creator community, particularly for their accessibility, creativity-enhancing features, and ability to increase engagement. Yes, there are still minor criticisms related to the steep learning curve for more advanced features and the potential for “homogenized content” if too many creators rely solely on AI-driven effects. But the truth is, AS ALWAYS, that the tool does not replace creativity. Even with full access to a free AI/AR tool, the challenge to find and stretch its capabilities as a creation instrument, remain 100% in the hands of the users, influencers and producers.?

In conclusion, I find it inspiring that TikTok has found a way to make quite evident that AI, as a part of the creative and creation process, will never replace the human behind the idea that is trying to express, but instead it could be “one color in their pallet” or “one more tool in their shed” to help elevate the creative potency of the human that holds the camera.

Please let me know your thoughts.

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