Tiktoking on the Job, How Much Do Gig Workers Make, Quiet Quitters May Be Targeted, and More...

Approximately 60 million independent workers in the United States represent $1.5 trillion in U.S. GDP. Projections estimate that 50% of our U.S. workforce will be independent workers by 2025- 2030. The Gig Economy represents a trend that will digitally transform the future of work.

I believe that?every organization?in?every industry?needs a OnDemand strategy. Not having one is like missing the internet trend in 1990 or the mobile revolution in 2010.

The Freelance Revolution

The rise of independent contractors and the globalization of knowledge work is the Industrial Revolution of our time. We can see the U.S. workforce undergoing a massive structural change everywhere we look.

Meet the App That Helps Gig Workers Know How Much They Really Make ?-?Uber says its drivers average $30 an hour. The delivery service DoorDash says its drivers make at least $25. In reality, many drivers aren't sure how much they make when considering all their costs.

Biden Rule Would Add More Gig Workers to Company Payrolls ?-?The Biden administration is?proposing a new rule ?that could put more gig workers on company payrolls, scrapping a Trump administration rule from 2021 that made it easier for firms to classify workers as independent contractors. The proposal, released Tuesday, would affect millions of workers across a range of industries, including healthcare, restaurants, construction, and ride-share transportation, the Labor Department said.

Women's participation triples in gig economy from 2021, pandemic fueled the movement ?-?Women are increasingly a part of the country's short-term/freelance job economy, empowered by the changes wrought by the Covid-19 pandemic that now puts the focus on flexibility of job timings, no full-time commitments and lower barriers to entry, making it easier for women to find the right work-life balance compared to conventional full-time jobs.

The Uber Of Hyperlocal Marketing Is Here — And Its Crowdfunding Campaign Ends Soon ?-?Marketing opportunities have broadened since the advent of social media and the digital age. Digital marketing has increased in popularity for many companies, between Facebook and Instagram ads, user-generated content (UGC) ads, and?artificial intelligence (A.I.) marketing . Billboards and outdoor marketing, which remain widely popular and used across industries, are now using digital technology to gather more impressions.?

The Creator Economy?

The Creator Economy is like the sharing and gig economies in 2012-2015 that ushered in an explosion of creativity driven by individuals, technology platforms, and hype. All are guided by the dream of making a living by doing what you love. At over $100B+, the creator economy is just getting started.

Big Tech employees are TikToking on the job — and their bosses don't always like it ?-?Tech employees have racked up millions of views on these glossy aspirational videos. But messy boundaries around filming at work have led to H.R. warnings and even firings from tech firms that creators say are ill-prepared to navigate the influencer-slash-corporate employee. Meanwhile, corporations get free promotion — they have to risk their influencers showing too much or revealing things they may not want the whole world to see.

UTA to Fund Creator Economy, Web3 Startups With Investcorp Backing ?-?UTA ?will increase its investments in creator economy and?Web3 ?startups as part of a new partnership with investment firm Investcorp, the agency said on Wednesday.

The 5 most powerful creator economy executives of 2022 ?-?As relatively easy as it may be for many creators to write a hit song or create a viral video, making money from their work may not be as intuitive. Enter the suits! The best executives—whether as a platform, agent, or manager—step in to help creators maximize profits from their work and grow their audience. These five executives, working at SoundCloud, YouTube, Spotter, and more, are paving the way for creators, brands, and investors to make money in the creator economy.

Visa introduces new initiative to target the creator economy ?–?Payments giant?Visa ?has?unveiled ?the Visa Ready Creator Commerce initiative to cater to the needs of the creators' ecosystem. The global industry will enable various platforms, including social commerce and video gaming firms, to embed financial tools for quick and flexible payouts.?

The Changing Workplace

We see unprecedented numbers of companies implementing remote work programs. How we work has forever changed and requires new skills and leadership approaches.

'Quiet quitters' coasting through work could be a prime target for layoffs as recession fears loom, labor experts say ?- The pendulum swung toward workers in the wake of the pandemic with trends like?"the great resignation" ?and?"quiet quitting" ?pushing back against American hustle culture but now, some labor experts are warning that employers are about to take the upper hand.

You're going back to the office. Your boss isn't. ?- The relationship between rank-and-file office workers and their bosses has never been equal. But remote work is creating a new kind of imbalance between certain people in leadership and their employees, stirring up resentment at work. Many managers — from middle management to the C-suite, depending on the workplace — continue to work remotely but simultaneously call their employees back to the office. Employees are getting angry and fighting back in the few ways they can:?not showing up to the office ?or looking for work elsewhere.

The Florida-based company was ordered to pay $73,000 after it fired a remote employee who refused to keep his webcam on all day ?- The employee worked remotely from the Netherlands for Chetu, a U.S. software company. The company told him on August 23 that he'd need to keep his webcam on all day for a virtual training program,?N.L. Times reported .

Pfizer's chief commercial officer says that although the company developed its Covid-19 vaccine with many remote employees, working in person is 'critical' to office culture ?- Nearly two years after the company helped to create the Covid vaccine, Pfizer's Angela Hwang said it's time to get back to the office. Though many worked from home during the vaccine's development, Pfizer's culture was "banked" from years of in-person work, she said. Some companies have recently faced backlash for requiring in-person work.

Remote Workers Value Flexibility but May Feel Isolated ?- Among Generation X workers, who are now approaching middle age, the ability to work remotely ranks higher than compensation and benefits in terms of what makes them happy about their jobs. Among this generation, remote work also topped having a great boss, positive workplace culture, and career-growth prospects, according to new research on employee sentiments.

Wellness?

We will spend one-third of our lives working, and the disruption to how we work has never moved faster. This can impact our overall wellness as we navigate the changing landscape and fight for balance.

?The Creator Economy Burns People Out. But it Doesn't Have to Be That Way. ?-?A?recent study ?from the American Psychological Association confirms what many of us already know: Burnout is at an all-time high. Whether leaving their jobs or scaling back responsibilities, workers across nearly every profession are rethinking careers in search of better work-life balance.

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PAUL ESTES, founder of?XpertLinkAI ?and the best-selling author of the best-selling book?Gig Mindset , is an unstoppable advocate for the simple idea of ensuring that all voices are heard and that all people have access to opportunity. This passion is inspired by the quote from the late?Leila Janah ?"Talent?is equally distributed,?opportunity is not."?Now is the time to address systemic?location bias ?and encourage companies to reach beyond their organizational boundaries to engage the world's best minds.?For 20 years, He struggled to balance his life with fast-moving leadership roles at Dell, Amazon, and Microsoft. He led a team of progressive H.R., procurement, and legal trailblazers to launch Microsoft's Gig Economy freelance program. Hiring his first virtual assistant transformed the way he lived and worked.

Paul is the former host of the Gig Mindset and Talent Economy podcasts. Each week, Paul provides insights and perspective to over 100,000 readers of his weekly LinkedIn newsletter, and he frequently shares his insights as a keynote speaker and panelist.?