TikTok. Why should you care?

What is all the fuss about you ask? Well, let us get right down to why we are SUPER excited about this platform. Here are the most important TikTok statistics (we will continuously refresh this article as new data becomes available).

1. Monthly Active Users - TikTok has about 800 million monthly active users. In November of 2018, TikTok reported that the number was 680 million monthly active users. We estimate that it’s increased to 800 million as of now. (Wallaroo)
2. Monthly Active Users in the United States – In November 2018 TikTok reported that they had 20 million monthly active users in the United States. With the staggering growth that’s occurred since then, we estimate that the current number of monthly active TikTok users in the U.S. is about 60 million.
3. Total App Downloads – The TikTok app has been downloaded over 1.5 billion times worldwide, as reported by Sensor Tower 0n November 14, 2019. This includes up to 123 million from the U.S.
4. TikTok users love the app. They spend an average of 52 minutes per day on the platform.
5. TikTok claims that the average session is nearly 5 minutes, which is longer than Snapchat or Instagram's. (Digiday)
6. A user opens the TikTok app 8 times per day.
7. 83% of TikTok users have posted a video.
8. U.S. Audience – As we mentioned, we estimate that TikTok has about 60 million monthly active users in the United States. 60% are female, 40% are male. 60% are between the ages of 16-24. 26% are between the ages of 25-44. 80% are between the ages of 16-34. This data comes straight from TikTok.
9. Gen Z – 60% of TikTok users are Gen Zers. Gen Zers are trendsetters. Next year, 74 million people in the U.S. will be part of “Gen Z”, which will make it the largest generation of all.
10. Countries – TikTok is now available in 154 countries worldwide (and 75 different languages).
11. TikTok Vs. The Facebook Empire – Facebook’s “Lasso” (it’s TikTok clone), has 250,000 downloads in the U.S. since last November. TikTok has 41.3 Million in that timeframe.

12. The largest share – more than one-third (37%) – of unique visitors come from households with a total income of $100K or more. (Marketing Charts)

13. TikTok created an in-app e-commerce feature for sponsored challenges.

14. The #RaindropChallenge has over 978 million views on TikTok.

15. The top 50 TikTok creators have more followers than the populations of Mexico, Canada, the U.K, Australia, and the U.S. combined.

16. There are more than 5 million #InMyFeelings challenge videos on TikTok compared to 1.7 million on Instagram. The total views are 229.6 Million on this hashtag only on TikTok.

17. TikTok’s average engagement rate is 29% vs Instagram 4.7%.

18. 56% of TikTok users are male. (AppApeLab)

19. Douyin, aka TikTok in mainland China, just hit 400 million daily active users there (and the most active dance video creators are over 60 years old!).

20. A top trending song is typically a top trending song Spotify, as well. Shows the true influence of the platform.

If you feel like  TikTok came out of nowhere, you're not wrong.

Since launching in early 2018, TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally.

Here comes the new new internet, folks. It’s big, dominated by emerging markets, mobile, video, meme-ified, and goes viral both online and off - a proven great platform for organic reach.

So if you haven’t been paying attention to TikTok, you may want to get started. And if you don't know how to do it correctly, talk to the Kru.