TikTok "What's popular" Newsletter
Trevor Johnson
Global Head of Commercial Partnership Solutions at TikTok. INED at the Professional Footballers’ Association (PFA). Global Advisory Board Member at Soho House
What's Popular?
The best way to stay on top of TikTok is to use TikTok. But if you're looking for a quick catch-up, here's a sampling of what's been trending recently.
Hashtags from the Past Week
#StopAsianHate
Description: Violent acts against Asian Pacific Islander communities have been on the rise since the start of the COVID-19 pandemic. We stand alongside our community against racism and xenophobia. Together we can #StopAsianHate.
Reference Videos:
https://www.tiktok.com/tag/StopAsianHate
#MarchMadness
Description: March Madness is officially here! So whether you’re dreaming of a perfect bracket, or just rooting for your favorite school, show us how you’re getting in the #MarchMadness spirit.
Reference Videos:
https://www.tiktok.com/tag/MarchMadness
#FitnessLife
Description: Whether it's hitting the trails or working out at home, show us your #FitnessLife.
Reference Videos:
https://www.tiktok.com/tag/FitnessLife
#StPatricksDay
Description: Happy St. Patrick's Day!
Reference Videos:
https://www.tiktok.com/tag/StPatricksDay
#CompetitiveGaming
Description: Whether you're putting on a headset and competing for titles, or hanging out with friends and family and playing online, show us everything you love about #CompetitiveGaming.
Reference Videos:
https://www.tiktok.com/tag/CompetitiveGaming
#PleaseDontGo
Description: Throw on a scarf and get moving.
Reference Videos:
https://www.tiktok.com/tag/PleaseDontGo
#HerStory
Description: Celebrating women and their stories.
Reference Videos:
https://www.tiktok.com/tag/HerStory
#HomeCafe
Description: From perfect espressos to delicious treats, show us your #HomeCafe.
Reference Videos:
https://www.tiktok.com/tag/HomeCafe
#CrowdCheers
Description: Sometimes you deserve a round of applause.
Reference Videos:
https://www.tiktok.com/tag/CrowdCheers
#CarTikTok
Description: Hit the gas because we're here for #CarTikTok.
Reference Videos:
https://www.tiktok.com/tag/CarTikTok
#AthletesOfTikTok
Description: Whether you're training for the big leagues, or working out at home, we want to see the #AthletesOfTikTok.
Reference Videos:
https://www.tiktok.com/tag/AthletesOfTikTok
Top Trending Tracks
"For Me" - Chase B & OMB Bloodbath & KenTheMan
Track Link:
- https://www.tiktok.com/music/For-Me-6921873854927309574?is_copy_url=1&is_from_webapp=v1
Notes:
- A transition trend, people knocking on their screens
"Man, I Feel Like A Woman" - Shania Twain
Track Link:
- https://www.tiktok.com/music/Man-I-Feel-Like-A-Woman-6755582500392667138?is_copy_url=1&is_from_webapp=v1
Notes:
- Shania Twain has been blowing up in-app since joining and it looks like her iconic song is trending as a result
"Cloud 9" - Beach Bunny
Track Link:
- https://www.tiktok.com/music/Cloud-9-6777693040485074945?is_copy_url=1&is_from_webapp=v1
Notes:
- Second Beach Bunny song to trend
- This looks like a text on screen/share a photo trend
"Renai Circulation (English Cover) [TV Size]" - Lizz Robinett
Track Link:
- https://www.tiktok.com/music/Renai-Circulation-English-Cover-6922356027585268486
Notes:
- This is a cover of an anime song that people have been using for very cutesy content
Mark Your Calendar
What are we excited about at TikTok? Here are some of the upcoming seasonal, pop culture, and big moments that we're expecting to resonate with the TikTok community. If you have an opportunity to create content around those moments, don't be surprised if the community loves it.
- Nowruz - Happy Nowruz! New Year celebrations are here, so whether you're cooking a Nowruz feast, or just explaining the holiday, find a way to take part!
- Spring is Here! - Spring is officially here, and we're starting to see the community spring forward. From cleaning tips, to defrosted feelings, there are plenty of ways to join the community and celebrate.
- World Down Syndrome Day - World Down Syndrome Day is set for March 21st, which means it's a perfect opportunity to raise awareness and celebrate our incredible community.
- National Puppy Day - National Puppy Day is just around the corner, and TikTok loves furry friends. So take a trip to the dog park, cook a treat for your pup, or just show us why they mean the world to you.
Helping businesses achieve a competitive edge through professional visual communication and printing using my years of experience. | Logo Design | Brochures | POS | Branding | Printing | Flyers | Business Cards | Banners
2 年Trevor, thanks for sharing!
Thrutopian writing, podcasting, unboxing, leading, neurscience'ing, thinking, teaching, learning, innovating, reading, speaking, organisation developing, outdoor’ing, for healthy and meaningful communities.
4 年Nanna Spetz MSc. LP
Experience Design Lead @ Etihad Airways | MBA | BSc (Hons) in Economics
4 年Thanks for sharing
?? Content creator ??? Artist ?? @gyvenkturkijoje ?? Founder of “Boom cakes” ?????? Vilnius-Riga-Tallinn & Barcelona very soon… Wanna franchise? Let’s talk…
4 年??????
Brand Builder and Strategist
4 年Love this Trevor!