TikTok wants you to turn your phone sideways, Universal Music Group to pull tunes from TikTok, Pokimane waves goodbye to Twitch & More
TikTok ’s new push for horizontal, longer videos is turning heads. The platform, renowned for its short, vertical content, is now incentivizing creators (with over three months on the app) to post horizontal videos exceeding a minute, promising a viewership boost within 72 hours. The move, seemingly inspired by YouTube 's longer content strategy, raises questions about TikTok's direction. Is TikTok taking a page out of YouTube’s book to keep up in the monetization race? Or is it simply diversifying its content spectrum? With TikTok yet to announce a pay structure for these views, creators might find themselves adapting content across platforms, blurring the lines between TikTok and YouTube's content strategies.
Universal Music Group is pulling the plug on TikTok. The music giant, representing stars like Taylor Swift, Drake and Billie Eilish, cited unfair compensation as the reason for not renewing its licensing deal with TikTok . With TikTok reportedly earning substantial ad revenue, UMG's stance points to a larger issue of fair value for artists in the digital age. TikTok's response paints UMG as prioritizing profit over artists’ exposure. This tussle isn't just about royalties; it's a battle for the future of music distribution and artist compensation in the age of social media.
Big news in the streaming world – Pokimane's exiting Twitch . After a decade and millions of followers, she's stepping away. Amidst Twitch's internal turmoil and changing payout structures, Pokimane's decision opens up speculation: Is she looking for a better opportunity or just taking a break from the online world? With platforms like KICK luring creators with better revenue shares, Twitch's challenges are mounting. Is this a broader signal about the sustainability of streaming careers??
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Twitch is shaking things up with three major changes to its streamer payout programs. They're expanding the Partner Plus Program, now the Plus Program, to include more streamers with improved revenue shares. The US$100K cap on the 70/30 revenue share is being scrapped, and there's a shift to a fixed rate model for Prime Gaming subscriptions based on subscriber location. These updates aim to offer a more transparent, sustainable compensation framework for creators.?
In a significant move, vidIQ has merged with Creator Now , an educational hub for budding YouTubers. This strategic acquisition aligns with vidIQ's mission to empower creators by combining analytics expertise with educational resources. Creator Now, known for its comprehensive content creation courses, will continue as a standalone brand, bringing together vidIQ's analytical prowess and Creator Now's educational insights. Tools, tips, and tricks – it’s all there. VidIQ's betting big on the future of content creation. Smart move.
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My guess is time spent watching horizontal videos makes vertical look like child’s play!