TikTok vs Instagram: Which platform is best for your brand?

It is safe to say that social media isn't going?anywhere; if anything, it is becoming a more permanent fixture in?our lives.?

Since the beginning of the coronavirus pandemic, there has been a massive increase in social media users worldwide.

With an average of more than 1.3 million new users joining social media?each day during 2020, this brings the global total to?almost?4.2 billion?by the start of 2021.?

And with so many social media channels and platforms to choose from, it can be challenging to decide which one is best for your brand.?

From Facebook and Twitter to Instagram,?TikTok,?and more recently, Bebo and Clubhouse, it can be quite the minefield, and?it all depends on your business goals and which influencer you'd like to partner with.?

So, let's?look?at?TikTok?vs. Instagram and?find out?which is best for your brand.?

Instagram?

Now, Instagram is the?most?popular?social media app for influencer marketing. However,?that doesn't mean it is the best for you and your brand.?

Each business's needs differ significantly, so?this changes the platforms you need to utilize.?

Instagram is so popular due to its versatility. With the ability to create and share professional-looking photographs and?short and long-form videos, Instagram caters to almost everyone, but that also depends on your target audience.?

The content we see on Instagram is carefully curated – on primary feeds, anyway. Instagram Stories are great at showing real-time content that is much more 'off-the-cuff,' and?features such as Reels?and IGTV allow influencers to showcase their creativity?and passion for content creation.

The most significant portion of Instagram users was between?25 and 34 years old,?so?to get the very most out of your influencer marketing campaign, this should resonate with your brand's target audience.?

Instagram?also has its own set of analytics tools, meaning that it is straightforward for brands and influencers to monitor metrics and the results of their campaigns.?This helps when trying to understand how successful a campaign has been, and?what could be?improved upon next time.?

Not only that, but Instagram is an excellent platform for creating a sense of community and building relationships with audiences, making it ideal for?influencer marketing.?After all, engagement and a loyal consumer base are critical.?

TikTok?

It is recognized for?its?ability to share?short-form video content, which is primarily comedic.?

What began as an app for users to share hilarious comedy sketches, lip-syncs, and get involved in viral dance trends,?TikTok?has become home to many world-famous social media influencers.?

Charlie and Dixie D'Amelio, Addison Rae, and Holly Hall rose to fame on the app and have?become incredibly popular influencers with ever-growing careers online.?

Like?Instagram,?TikTok?allows users of the app to like, comment, and share. However,?it stops there. There?aren't?options to?repost or save content. However, the app continues to have an impressive?689 million?monthly active users globally.?

Since the beginning of the Coronavirus pandemic in 2020,?TikTok?has continued to rise in popularity and has,?in some ways, dominated the social media scene.?

It is known for its virality and one-of-a-kind content, making it unique and impactful in influencer marketing.?

As a brand, there are multiple ways to get involved with a?TikTok?influencer. This?includes?creating challenges,?which?often?go viral, meaning this is a?surefire?way to get your brand, its?products,?and services noticed.?

60% of?TikTok's?users?are between the ages of 16 and 24, which brands should be mindful of, ensuring that this also correlates with their target audience and demographics.?

TikTok?also offers analytics tools, where metrics such as video views?and profile views can be found, as well as helpful information about an account's followers, which is particularly beneficial for brands when seeking a new partnership or?collaboration.?