Are TikTok views dropping?

Your Weekly Short-Form Secrets Report: Why bigger accounts are seeing a decline in videos, plus anger generates sales.

"Large and in charge," doesn't apply anymore.

Are we seeing a decline in TikTok viewership or are we seeing an increase in smaller accounts taking those viewers?

A Trendpop study shows that videos with 10 million or more views peaked in February 2022 at 9,259 created per week, but that’s now dropped to less than 4,600 videos per week in April 2023. In short, just over a year ago, there were more than double the number of viral videos.

We have said this before, but it’s worth saying again: Your followers and likes do not always influence if a video is going to take off. You may also have a video take off, but not see a growth in followers and likes. Why? People are gravitating toward the content they love, and not necessarily the creators.

Your takeaway: Focus on curating your videos and niching down your content to attract an audience.

This is a quality game, not quantity. Video views are dropping because people are using the search method to find what they want vs. letting the feed choose.

What’s Trending:?

With 45 million views, this video shows how one review can increase sales in just 33 seconds. (Who knew anger could sell a product?)

Anger is one of the six core human emotions that you can spark through content, and this is a great way to showcase a product in a very wacky way.? Why would you buy a product to see if you could break it? It leaves the gap open with us wondering if he will be successful in breaking the mousepad.?

Your takeaway: Think of a different, unique, or out of the box way to feature your product, service, or skill set. And how can you spark emotion through that?