TikTok Updates, Emma Chamberlain X Levi’s, Twitter Subscriptions

1. TikTok Updates

Live Subscriptions

Back in January, The Information announced that TikTok was testing paid subscriptions and now it is official!

Live subscriptions allow influencers to connect with their superfans and community, bringing interaction to another level.?

As described by TikTok in their blog post:

At launch, subscriber perks will include:

• Subscriber Badges: Subscribers receive badges that are displayed next to their name on their profile and upgraded over time.
• Custom Emotes: Subscribers get access to exclusive emotes custom-designed by the creators to use during LIVE sessions to bring the community together and make your sessions more spirited.
• Subscriber-Only Chat: When the subscriber-only chat is turned on, creators and their subscribers have exclusive access to one another, enhancing an even more personal connection between creator and viewer.

As reported by TechCrunch, “pricing for these streams has yet to be announced, but some creators have shared it’s “comparable” to Twitch’s pricing and the revenue share with TikTok is the same as it is on Twitch.”

Gaming Push

As recently reported by Reuters, TikTok has already begun testing in-app games in Vietnam.?

“A TikTok representative said the company has tested bringing HTML5 games, a common form of minigame, to its app through tie-ups with third-party game developers and studios such as Zynga Inc (ZNGA.O). But it declined to comment on its plans for Vietnam or its broader gaming ambitions.” and “"We're always looking at ways to enrich our platform and regularly test new features and integrations that bring value to our community," the representative said in an emailed statement to Reuters.”

In app games are a great opportunity to grow advertising revenue, in fact “TikTok's games are likely to carry advertisements from the start, with revenue split between ByteDance and game developers, a separate source said.”

Creator Credit Tool

It can be difficult to attribute who the original creator of trends are in the first place, because more than the usual trends go viral!?

Now TikTok wants to solve this issue with a new tool that will allow users to credit the original creator of a trend.

Photo Credits: TikTok

As reported by TikTok, “These features are an important step in our ongoing commitment to investing in resources and product experiences that support a culture of credit, which is central to ensuring TikTok remains a home for creative expression. With the launch of these crediting tools, creators will have the ability to directly tag, mention, and credit a video in their description, showcasing the diverse voices on the platform and the strength of our community."

Emma Chamberlain x Levi’s

Fans are missing their favorite creator, Emma Chamberlain, due to her ongoing break from making videos on YouTube.?

ICYM: As she stated on her Podcast “Anything Goes”, she felt burnout and not creative anymore, after putting out content for almost four years nonstop.

But that doesn’t mean she has stopped working. Right after launching two exclusive collaborations with PacSun and CAVA, Levi’s announced on Instagram their brand new collaboration. Is Emma the queen of collabs? Spoiler: we think so!?

Photo Credits: Levi’s Instagram Page

The caption says: “ 5:01 on 501? Day. The perfect time to introduce the Levi’s? x Emma Chamberlain limited edition 501? Shorts, an exclusive collaboration in honor of 501? Day. Shop now via stories.”

The item went sold out shortly, and as you can see from the comments in Levi’s Instagram post, fans are begging for a restock.

Twitter rolls out Spaces Subscription

As announced by Twitter Spaces Account, the app is rolling out a new feature called Super Follow Spaces, "a new way to get even more connected with your Super Followers”.?

This tool will help creators to build a deeper more involved relationship with their Super Followers.

Photo Credits: TechCrunch

As explained by Twitter: Creators can select “Only Super Followers can join” when starting a new Space.