TikTok unveils its first-ever marketing partner: News: July 19th, 2024
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TikTok has unveiled its first-ever marketing partner.?The secrets of ITV's marketing influence on their streaming efforts have been revealed in a special report by Marketing Week. Channel 4 has appointed its first Chief Performance Officer and online sales took a spike during June!
TikTok unveils first-ever UK marketing partner
TikTok has made a major announcement in the past week. They have formally named SHOUT by UniTaskr as its first-ever ‘TikTok Agency Marketing Partner, highlighting excellence in campaign delivery on the platform. SHOUT has a client list of major brands including Spotify, Adobe, Amazon, Uber, and Red Bull.
How ITV turbocharged marketing’s influence with streaming reboot
After failing to engage younger audiences, ITV's streaming service was lost in relevance; mainly due to its perception as a service for older people. This led to a complete overhaul by the marketing department which would cost ￡165m. As a result, viewer engagement surged, with email click-through rates up by 68%.
ITV launches new eBay marketplace
ITV has partnered with eBay and PropUp Project, a not-for-profit organisation which specialises in rehoming and reselling props and other items from the film and television industry, to launch ITV ReLoved, an official eBay marketplace.
Emma Chaplin, Co-Founder of PropUp Project, said: “PropUp Project was set up to tackle the waste issue in the screen industries - we are passionate about ensuring leftover props, sets and costumes do not go to waste but find a second life.
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Jack Daniel’s hires UK agency for digital marketing brief
Brown-Forman whiskey brand Jack Daniel’s is aiming to reinforce its appeal among a younger audience with the appointment of a new UK digital agency to handle the business.
Five by Five managing director Annabel Mackie said “Jack Daniel’s is a truly iconic brand but in this era, with a younger target audience there are some real challenges to remain relevant. We’re looking forward to overcoming these and delivering some really impactful work with the Jack Daniel’s team – so watch this space.”
2 out of 5 UK Retailers Fail to Communicate With Customers During Returns Process
According to customer experience provider parcelLab and e-commerce customer care and fulfilment specialist Salesupply, 2 out 5 UK retailers fail to communicate with customers during the returns process. The report also highlighted:
BBC Studios appoints former Allplants CMO as SVP marketing
BBC Studios has appointed former general manager and CMO of Allplants Shelley Macintyre as senior Vice President of Marketing to generate “commercial and cultural value”. She will be responsible for “driving marketing performance and maximising growth” for BBC Studios’ portfolio of consumer brands, including Bluey and Doctor Who, and new businesses.
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