TikTok: Time to Jump on this App

TikTok is an app that allows users to create video content to share with the world. You’ve probably heard of it, you might even have an account on Generation Z’s primary social media platform, but you may not know everything you need to know about TikTok and its importance to businesses. In this blog, we hope to educate you on some aspects of TikTok you may not be familiar with so that you can better understand how it can aid in growing your business.?

Statistics to Know

Did you know that as of 2021, TikTok surpassed Google for the most popular domain on the Internet? This is the first time since Google launched that they have not been number one. TikTok also surpassed Facebook as the most popular social media domain, which is saying something given how long Facebook has been around. With growth like this, it’s important to understand just how much people are using TikTok, so let’s break it down:

• 689 million users have TikTok worldwide, and the app has over 2 billion downloads, making it the most downloaded app on the app store
• 62% of U.S. TikTok users are between the ages of 10 and 29, meaning the majority of the audience on TikTok is going to be from Generation Z
• 90% of all TikTok users open the app every day, and the average watch time is anywhere from 52 to 112 minutes?

With stats like these, it’s easy to see why so many businesses are flocking to TikTok to get their name out there and connect with younger audiences, but that doesn’t mean that the adult audience is left behind either.?

Reaching All Generations

Despite TikTok’s majority of users being below the age of 30, the number of adults on the app has been steadily increasing as well. In less than 18 months, the number of U.S. adult TikTok users grew 5.5 times, with the number of adults these days totaling over 14 million users.

TikTok isn’t just for young people, and because the number of adults on TikTok is steadily climbing every year, it’s only a matter of time before every generation makes its way onto the app.?

So, Why Isn’t Your Business on TikTok?

With everything we’ve laid out, it’s easy to see the impact that TikTok has, not only in terms of a social media platform but in terms of a way to market yourself to an ever-growing audience. It’s easier than ever to advertise your business on TikTok using the app's featured ads, or you can just as easily create your own profile and post whatever you want in order to get people to engage with you and your business. It begs the question, why isn’t your business on TikTok yet?

It can be difficult to understand the true impact of TikTok at first, but hopefully, through this blog, you were able to learn a little more about the most popular social media among Internet users. If you have any other questions, visit our website for more information about how you can get started on TikTok, and once you make an account, don’t forget to follow us!