Will TikTok Take Over the Music Industry?
Maayan Gordon
Founder of Community Launchpad ?? Building Online Communities ?? Increase Your Revenue + Impact ?? 2.3 Million on TikTok ?? Over 1 Billion Video Views ???? Am Yisrael Chai!
Chances are you've heard of TikTok by now. But it might not be what you THINK it is. Yes it is a social media app, but have you thought of it as a MUSIC Streaming app? Ill detail in this article why I think TikTok is poised to become the largest music streaming app in the world, beating out behemoths Soundcloud, Spotify, and even Apple Music.
Now you might be thinking, "Hey, I thought TikTok was a video sharing app, how could it be a music streaming app also?" Because TikTok is the first social media app to have its own SOUND/AUDIO library! There are already millions of sound tracks and music tracks on the TikTok platform with every single one legally available for users to use in posts and videos. TikTok has a huge team of employees and entire departments dedicated to working on getting the copyrights for music and sounds. They even work with music artists directly to help them launch new songs and albums through the platform.
From this Chart you can see the MASSIVE growth of music streaming as a WHOLE, and this is something to really pay attention to as Music is a 19 Billion dollar per year industry and shifting hugely towards streaming services.
For the past 6 months, TikTok has been testing out a paid music streaming service in India at $1.70 per month. While this may seem like a long time, they are moving very slowly with the service as they really focus on building out the backend and setting it up for success.
If you're not thinking about music as a huge opportunity for your business on ANY LEVEL, then you are missing out. It doesn't matter what industry you're business is in, music is something that touches our souls as human beings and connects us in a profound way. If you're industry does not traditional work with music artist, think about how technology has changed to allow easier collaboration and production in a way where you could possibly DISRUPT your entire industry!
What if you were the LAWYER to make boring traffic laws cool because you figured out an amazing way to promote it though music? Imagine you're a software developer who discovers the way to finally communicate the beautiful and complicated intricacies of their code through sound. Historically music has been incredibly powerful in social movements and culture. How do you think it will further change and empower our world as technology evolves?
Video Producer & Content Strategist
4 年The fusion of TIK TOK and the music industry is absolutely amazing and has happened so quickly!!!
Developmental psychology
4 年That's interesting, I am partly in the music industry and I have thought it's a great place for artist to get large reach for free. But I never thought it could be the next streaming platform for music although it's one of the core elements. I could definitely see music videos becoming a thing on tiktok.
Partnerships - Sales - Brand Marketing
4 年Never thought about TikTok this way. Very interesting to learn about their streaming trial in India. Do you know how that is going for them? Recurring users, market share, etc? Maayan Gordon
I help people discover their creativity and find courage to apply it. Sponsored by Speedball.
4 年Maayan Gordon I do have my own theme song on my app, Pika Bunny Kindness Tracker. Not sure how to use it on TikTok due to the song being my own. Any advice?
MBA HRM 2024-26 || XIMB || Ex-Infosys || VSSUT '19'
4 年It will surely do