A TikTok-Style Feed ONLY For Shopping?
Yes, please!
Amazon has officially launched its new ‘Inspire’ shopping feed, a TikTok-like shopping experience that supports video and photo editing. This new platform will allow viewers to shop for their favorite products and ideas in feeds filled with content from brands, influencers, and consumers.?
This new feature is meant to pull shoppers away from platforms such as TikTok or Instagram while providing a centralized space for brands to promote their products and making affiliate marketing an easier task for creators.?
READ MORE: Amazon Launches Inspire, A TikTok-Like Shopping Feed That Supports Both Photos And Videos
To get started with Inspire, customers will open the Amazon Shopping app and tap Inspire’s icon. Upon the first launch, they’re prompted to choose from over 20 interests, including things like makeup, skincare, pets, gaming, plants, hiking, interior design, travel, running, and more in order to personalize their Inspire feed.
Even though this feature is mostly focused on video-style content, photos can also be uploaded and viewed. This is a brand new way to shop and plays on the current consumer trends. Since Amazon shoppers often discover products from platforms like TikTok, it makes sense for them to develop this in-app feature.?
What are your thoughts? Are you rushing to set up this new feature? Let us know by replying to this email!
领英推荐
The Round-Up
And Now, A Word From Our Sponsor
Your ranking on Google is important to your business and your audience. Search engine optimization often falls through the cracks because, let's be honest, not everyone is a coding master.?
Our SEO team knows all about on-page and off-page optimization, important ranking factors, building links, and executing keyword research. They can produce the high-quality content you need to increase your ranking on Google.
Intrigued? Get in touch!