TikTok strategy for brand owners PLUS Instagram’s chronological feed!
TIKTOK STRATEGY
All the benefits of having your business on TikTok
Whether you’ve made a business TikTok or not, there are a few key benefits to establishing your brand presence on the platform that might just change your brand’s trajectory. Read on as we go through all the reasons why having a brand TikTok might transform your business, and help you decide if it’s the right move for you.
INSTAGRAM NEWS
This is not a drill…the chronological feed on Instagram is back
Yep, we’re not joking - after years of users begging the platform to bring back the chronological feed, Instagram has finally given the people what they want. The push came after many experienced a huge drop in engagement when the platform switched to an algorithm-based feed, but now users will have a choice for how they want to browse.
TIKTOK STRATEGY
Make the most of your TikTok bio and optimise it for clicks
SEO is everywhere, and it even counts when it comes to your TikTok bio. So how can you write it well enough to beat the algorithm at its own game? Read through our guide on optimising your bio to turn profile visitors into followers, and followers into customers.