TikTok Statistics for 2020: Charts, data, and how it is useful in marketing

Tiktok is a social media platform that allows users to share video content. It is owned by a Chinese company called Byte Dance. With a time duration of 15 seconds to 1 minute, people can make short format videos on this platform based on comedy, drama, dance, and education. The most common features of the platform are lip-syncing, dancing, or acting-out performance clips. With its customizable video editing tools, people are widely using it for marketing purposes too. Statistics show that people spend almost 55 minutes daily using Tiktok. Quite naturally, the engagement ratio for this platform is quite high. 

Utilization of Tiktok as a Marketing Tool:

With the increase in global recognition of Tiktok, many people are downloading the application to look out for its special features and benefits. Marketers are also doing the same thing to find innovative ways to promote brands through this widely popular app. From with brand perspective, marketers are now Tiktok as a marketing tool. Due to the growing range of ads in the application, marketers are promoting brands here. There are few ways through which TikTok is utilized as a marketing tool, such as:

• Influencers: Marketers are now using Tiktok as a social media platform to connect with its influencers. Due to a large number of outreach, influencers from this app with a popular fan following can help any brand to reach success through marketing campaigns.

But due to its wide use, marketers may find it difficult to get the right influencer for their target audience. Your influencer must fit your budget and brand goals and value. The creator marketplace is used by marketers to connect with various influencers. This special feature helps marketers to filter out and find the best 1000 influencers. They are filtered virtually on the basis of their location, demographics towards the audience, followers, and many more.

Contents Generated by Users: Content created by viewers has played a major role in the growth of Tiktok. The feature of the hashtag challenge has made the app very popular. Most of the videos were made out of this feature trend. These challenges may seem boring or silly or unproductive, but they generated millions of views in the app. Marketers use such challenges or features to promote their brands. They use different attractive voice-over images, video clips to promote brands and products. It helps them to reach out and establish strong connections with their target audience.