TikTok Spark Ads: What They Are & Why You Should Be Using Them
TikTok Spark Ads are the new kid on the block. According to the TikTok Business Help Center, they’re “a native ad format that enables you to leverage organic TikTok posts and their features in your advertising.” They’re quickly gaining traction on the platform, and they’re an excellent way for higher education institutions to leverage their organic TikTok creative within paid ads.
Spark Ads are easy to set up within TikTok Ads Manager and are great for testing purposes, reaching new audiences, building loyal communities, and seeing results. Read all about Spark Ads in our latest blog post.
How to Create High-Performing Academic Program Pages on Your Higher Education Website
Academic program pages are vital to the success of college and university websites and, on a larger scale, integrated marketing and enrollment efforts. Check out our six tips for creating high-performing academic program pages.
[Upcoming Event] Slate Tiny Trainings | Now You See Me, Now You Don’t: Optimizing Slate Liquid Markup
Date: November 14, 2024, 1:00–3:00 pm ET
Price: $100/person
Liquid markup and conditional logic are fundamental components of an efficient and optimized Slate instance. With these tools, you can conditionally show or hide content for specified audiences across Slate modules. This can mean the difference between writing one departmental Deliver mailing or a dozen. In this virtual training, we'll offer an introduction to the fundamentals of liquid markup in Slate and dive into some intermediate ways to use the tool.?
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[Upcoming Event] 2024 Carnegie Conference
Date: January 24–25, 2024
Price: $895 until November 3 ($995 after)
This interactive and inspiring event is unlike any other in higher education. Join us this January at Walt Disney World for the 12th annual Carnegie Conference and learn the latest in innovative enrollment and marketing strategies!
Slate Demo | Utilizing Slate Video
Slate Video allows your users to create and send personalized videos to prospects, inquiries, applicants, current students, or alums in your Slate instance. In this 10-minute demo, Carnegie Slate Communications Strategist Jacob Henshaw discusses the benefits of utilizing Slate Video and offers best practices for using video within your Slate instance.
Search Differently: Adapting to Landscape Change in Student Search
This recorded webinar explores dynamic shifts in higher education and presents innovative Student Search strategies to address declining enrollment, changing student expectations, and evolving educational values. Let's embrace change and "Search Differently."?
How to Optimize Your Google Business Profile
In this 10-minute recording, Carnegie’s Assistant Director of Content and SEO Mia Pang discusses the importance of Google Business Profiles in higher education and teaches you how to optimize your institution’s profiles for more organic visibility.?