TikTok and Snapchat are teens' favourite social media

New Survey Underlines TikTok’s Popularity with Teen Users

I've written about TikTok popularity before and here's the latest data from Piper Sandler. They incorporated responses from over 14,500 US teens, #TikTok is their primary social app of choice, dwarfing #Instagram, #Facebook, and #Twitter, which all continue to decline in teen preference. What's very interesting here is #Snapchat being relatively popular with teen users, though it has lost some ground. You can read Piper Sandler’s full ‘Taking Stock with Teens’ report for Fall 2022?here. (via?Social Media Today)

YouTube Shorts gets a made-for-TV mode

Vertical format is currently trend setter among digital marketing and film industry and it's no surprise YouTube ?launching a new #Shorts experience for your home TV, which will present Shorts in a full-screen, interactive format on your larger viewing device. The new Shorts display will present a smaller viewing window in the middle of the screen, while users will be able to interact with Shorts clips via their TV remote, enabling them to skip through, select topic tags, and more. (via?Mashable)

Instagram’s Rolling Out its New In-App Post Scheduling

After testing it out with selected users?over the last few weeks, Instagram is now rolling out its new?in-app post scheduling tools?to all professional accounts in the app. Instagram’s new post scheduling option will enable you to schedule photos, carousels and Reels direct in the app, up to 75 days in advance. Based on Instagram’s messaging, it’ll only be available to Professional Accounts at this stage (via?Social Media Today)

Campaign of the week:?Deodorant's Musical Christmas Ad Is the Pits

Sustainable deodorant brand Fussy and agency 10 Days London rolled out the latest ad where a trio, called "The Fussy Pits," cut loose in the film.?Some jingling bells, percussion and vocals sweeten the mix—but it's most the pits. There's also a cameo by British biz maven and brand investor Deborah Meaden, also a presenter on the BBC's Dragon's Den: (via?Muse by Clio)

Tools for marketers: Shield

Trying to be consistent at posting on LinkedIn and bring value content to your users can get frustrated sometimes. There's where different apps can come in handy to help you browse through popular post trending now on #LinkedIn and see you latest analytics. I've browsed through many apps of this kind and so far Shield worked best for me as it also has flexible plans based on what your needs when it comes to LinkedIn are.