A TikTok Shop Opportunity | Amazon Rescinds Lump Sum Payment Demands | Amazon Enhances Promotions Dashboards | Webinar: Maximising AMC Audiences
A TikTok Shop Opportunity?
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TikTok UK has exploded over the last 2 years, with over 23 million users! What’s more interesting is that over half of those users (55%) have made a purchase after seeing a product on the app. We can no longer ignore the fact that TikTok has become a real opportunity for brands to drive incremental and profitable revenue, with significantly lower fees than Amazon, for example. Not to mention the ability to reach new-to-brand shoppers, as TikTok’s shopping behaviour is driven by discovery and inspiration.
We spoke last week about TikTok seller fees and have created a comparison table below.
We’re excited to announce that we are now an official TikTok Shop Partner and ready to help our clients launch and win on TikTok Shop. If you’d like to know more about the TikTok shop opportunity or how we can help you, please get in touch below.
Get in touch - [email protected]
Amazon Rescinds Lump Sum Payment Demands
Amazon has come under scrutiny for demanding substantial lump sum payments from a number of Vendors for alleged shipment variances. The Grocer reported last month that the Amazon had given suppliers a mere 48 hours to agree to significant sums, threatening potential delisting. In response to the backlash, Amazon acknowledged the error, labelling its requests as a “mistake,” and ?initiated contact with all approximately 30 involved suppliers to rectify the situation.
This incident follows Amazon’s inclusion in the Groceries Supply Code of Practice (GSCOP) in March 2022, where the...
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Amazon Enhances Promotions Dashboards
Amazon has introduced enhanced features to deals and promotions dashboards, assisting sellers in boosting conversions and assisting consumers in discovering more relevant deals.
Amazon is introducing enhanced target audiences for personalised brand promotions.
Brand Tailored Promotions are an exciting tool for Amazon sellers to help transform their marketing approach and capture the attention of potential customers. Personalised email marketing and exclusive offers not only boost sales but also build lasting customer relationships that drive organic growth.
Click below to see what the new features are.
Webinar: Maximising AMC Audiences
Struggling with creating AMC custom audiences? We’ve got your back!
Meet the Compass AMC Audience Builder tool. It's the secret to transforming audience strategies on Amazon.
Simple, user-friendly, and lightning-fast - this tool's intuitive interface streamlines audience building. Plus, it's a multitasker, allowing you to easily create multiple audiences at once!
Join us for a rerun of our most popular webinar of last year on 24th of January at 11am GMT where we unveil the magic behind hassle-free audience creation on Amazon!
That's all for this week. For more news on Amazon or other marketplaces, and updates about Tambo visit our blog.