TikTok Shares Key Black Friday Insights For Brands: The Weekly TikTok Update
Nonsensical | The TikTok Agency
Nonsensical is an award winning TikTok marketing agency that delivers impact on TikTok for brands.
Your go-to source for TikTok news, trends and tips! ?
THIS WEEK'S NEWS
TikTok is introducing a new generative AI tool for marketers, allowing business users to create video clips directly within its Symphony Creative Studio.
TikTok shares key Black Friday?insights on their recent?webinar, via their?the TikTok Shop blog.
Apple Music and Spotify users can now share music directly to TikTok, thanks to TikTok’s new “Share to TikTok” integration. ?
NONSENSICAL'S TOP TIP
?? Add exact locations to the video ??
?? Rather than just tagging the city for example ‘Bristol’/’Birmingham’ tag precise locations like ‘Roxy Lanes, Union Street’ etc.
?? As an agency we have been testing this and have seen videos shoot up even if they were posted months ago!
(You can actually add the locations?to older videos too, so this may be worth testing to see?if it helps boost old content)
TIKTOK TRENDS OF THE WEEK
Camera flipped trend - This fun trend shows users giving advice to their own demographic to this sound, before ‘accidentally’ flipping the camera around to reveal themselves – and an obvious ulterior motive. As shown in the example, relate this to your brand or someone that your audience can relate to as shown in the example.?
"Type A vs Type B" trend - As shown in the example, this lighthearted, unhinged trend depicts a Type A vs Type B sketch which can be applied to lots of different groups (co-workers, mothers, friends, etc.) where it shows their differences or similarities in personality traits. Use this trend to showcase your brands work culture and resonate with your niche.?
TIKTOK BRAND OF THE WEEK
Oral-B’s TikTok campaign for Hot Sale promoted its electric toothbrushes through a three-phase strategy—Warm-up, Hot Sale, and post-Hot Sale—using authentic, creator-driven content. The campaign reached 25.8 million users, increased brand recall by 7.6%, and achieved over 2X ROAS, with TopView ads driving peak sales days. This approach successfully strengthened Oral-B’s brand positioning and consumer engagement on TikTok. Go Oral B!?