TikTok Secrets Exposed

TikTok Secrets Exposed

WE'RE BACK!

Welcome back to where we fill you in on the latest topics at The Attention Seeker (ATTN).

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This newsletter is coming from Ashley Short, the ATTN Internal Brand Exec.


This week we are discussing TikTok secrets.


Where I give you first-hand details of what I have learnt about TikTok since working at a company with over 8 million likes and over 33.3 million views on our main TikTok company channel.


We also get first-hand secrets from Jony, our in-house TikToker.


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It's Backwards Marketing.

I don't know about you, but when I used to think about marketing,


I thought it was pushing a product or service out to the public.


Reviews of products.


Brochures of what you have to offer.


Videos showing how to use your product or displaying what your company provides.


Personality should never be incorporated in any way.


At least, that's what traditional marketing has always been.

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Is that what we do here at TAS?


Turns out we approach things VERY differently.


Personality comes FIRST.


Let people fall in love with your personality.


Then they will be invested in your company's journey.


To the point where they will not only buy once from you but will be returning customers as they are investing in your growth.


Because they feel like they know you now.


They trust you.


They see you as a friend.


And who doesn't support their mates?


Our TikToks are no different.

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How We Approach?TikTok

We create an online persona - with multiple characters where you can watch their adventures.


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Adventures that let you into their world.


Their relatable world.


Their fun world.


In bite-size, of course - usually around 1-minute clips.


That way, it's easy for you to digest.


These adventures are NOT focused on your services or products but rather on everyday life relatable situations that may happen in your everyday life.


We even tag our employees in the videos. Future clients see that we are real people living their lives!


See, this only helps us more as a company because then you can see exactly who works on your marketing if you come on as a client.


Before you have decided to become a client, you already know our personalities and culture.


AND you see what we can do for your brand if we can make our own content go viral.

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Everything Is A Story (Unless?It's?A?Trend).

Jony:

There is a fundamental human need for stories. Stories help us make sense of the world around us.


It allows for connection. If we are trying to connect and build an audience (through TikTok), doesn't it make sense to share stories consistently?


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For The Attention Seeker TikTok, you are most likely aware of the story - Gen Z and the boss in the office.


On a smaller scale, there are smaller stories that enable connection with our audience.


For example, filming Tyla putting on eyeliner so she doesn't have a breakdown.


The concept is hilarious, but how do we lay it out in story format to make it easier for our audience to consume and relate to?


One of the simplest structures for storytelling is the Three-Act Structure - Set up, confrontation, and resolution. If we take the same example of Tyla applying eyeliner to avoid crying, we can plug this scenario into the three-act structure.


Let's break it down:

Set up: Jony asks Tyla for urgent work.


Confrontation: Tyla gets flustered and leaves to apply eyeliner.


Resolution: The eyeliner is applied, and she is ready to take on the work Jony has given.

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From here, we have a story someone can follow along and get to know us and our characters.


From consistently taking concepts, jokes, antics, and turning them into visual stories, we are able to truly connect and build our audience. They feel like they know us!


Trends used correctly can also tell stories. However, virality depends on what on-screen text you apply for context and what visuals are alongside it. Simply following a trend that states a problem you face and how you solve it, still tells a story.


For the most part, people engage much more with all things 'human' —specifically, the use of voice and having people's faces in the frame.


Although you could get a story across through a trend, genuine stories do better when portrayed with dialogue.


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Stansplaining Podcast

In our latest podcast episode, we spoke to Maiji Vance. A female athlete that has gone through a rollercoaster of a journey. Check out the episode to find out more!


Until next time!

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Kerwin O'Malley

Content Creation | Marketing

1 年

Great leadership in teaching and thinking long term, but also 120k... ouch

回复
Joey Daoud

Video producer. YouTube & documentaries for brands. Exploring future of video creation. Founder NTM / VP Land.

1 年

Been enjoying your personal tiktoks breaking down the ATTN cinematic universe

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Nina Green

Head of Operations | Inventory Management Expert | Passionate about Women in Aviation

1 年

We all learn from our mistakes more than our achievements and to find good mentors is our life is not easy. To guide someone, watch them grow and (!!) be there when things don’t go as per plan makes a great mentor. And Jony knows you got her back ?? I am sure you both will take it to the next level in New York?!!

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Natalie Sharp

Passionate Marketer and Creator | Connector and Collaborator

1 年

I love this. Jony is incredibly lucky to have you in her corner, leading with trust and integrity! She’ll no doubt go far and thrive because she knows you have her back.

Christopher Andrew

Digital Agency Owner | Media | Data | Creative

1 年

My team would probably murder me if I did this to them. ??

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