TikTok Search Ads, a Touch of Magic & Tips on Becoming a Manager | Confessions of an Agency Owner #11
Chris Ailey
Founder & CEO of Honchō - Award Winning SEO & PPC for Retail & Automotive - Established 2008
TikTok to launch Search Advertising?
TikTok are reportedly preparing to launch their own search ads platform allowing advertisers to directly target their younger user base which is largely made up of Gen Z's and Millennials.
It makes sense, given that they have over 700 million monthly active users advertisers would be able to serve ads based on relevant keyword searches on the platform and target users by interests, behaviour and demographic.
After a beta rollout last year testers confirmed that when search ads were enabled, advertisers could gather converting search terms and leverage those high click-through rate search terms as headlines for their best-performing TikTok videos.
What do you think? Will this be a new rival to Google or will it put users off the platform?
Latest Podcast Episode Out Now!
Season 2 Episode 2: Becoming a Manager with Maria Kelly
On my latest episode of Confessions of an Agency Owner podcast my guest is Maria Kelly, a leadership coach who prior to setting up her own business worked her way up the ranks at Sotheby’s the international auction house.
Over her 22-year career at Sotheby’s Maria rose through the company starting as an entry-level administrator to becoming the country manager for Switzerland and then leading global multi-million dollar divisions working in New York and London.
With remote working so popular we’ve had to learn how to build relationships, retain culture, collaborate, train and work together in new ways.
It’s a new world of leadership and I was keen to get as many tips as I could to help anyone in a leadership position succeed.
Have a listen!
Bringing magic to an exhibition
So after 15 years we finally did an exhibition. It was fun, tiring and not sure it was worth the cost vs effort to be honest but our highlight was definitely our honorary Honcho for the 2 days - Brad the magician.
As a way of qualifying potential conversations I have to say this was a master stroke.
Latest Search Updates in February
Lots of new updates came to Google, Bing etc in February including Bing AI chat, new Performance Max features in Google Ads and Chat GPT Plus. Find out more in the slider below:
That's it for this week. Have a great weekend everybody!
Chris ????
CEO – Minerva Infotech | ?? 15+ Years of Experience Across 19+ Countries | ?? Delivered Digital Marketing Solution to 275+ Brands | Digital Marketing | Author | Strategy Consultant | Growth Hacker
1 年It will be interesting to see how TikTok's search ads platform competes with Google's. It could potentially provide a new opportunity for businesses to advertise their products and services to a younger audience.
Attorney At Law at CIVIL COURT CASES
1 年Great
Helping Tech Brands & Entrepreneurs Showcase Their Expertise in Under 2 Minutes, So They Can Scale To 7 Figures and Beyond. Product Story Videos that Convert Sales & Investment. ￡20million+ Generated. ?? ??
1 年A slow choke Chris? I don't go on Tik Tok so I doubt i'll use their search platform, but all the youngsters that do will be converted to use their search platform rather than Googles, so in years to come Tik Tok could rival Google, or even bypass it? Hmm food for thought.